WEST HOLLYWOOD, Calif. — Channel 1 Releasing (C1R) and Swiss Navy have announced the launch of Chi Chi LaRue Toys.
The companies said the new partnership between Chi Chi LaRue's Rascal Video and MD Science Lab’s Swiss Navy will focus on innovative, nontoxic, quality toys appealing to customers, both men and women, in all price ranges.
Although slated to begin shipping this spring, a sneak preview of the line will be available at the Swiss Navy booth at the ANME show January 7-9. Those interested can sign up at Booth L10 for advance notice about the new line and priority delivery.
LaRue will be making a special appearance at the Swiss Navy booth on Jan. 7, 1-3 p.m.
The toys will be offered exclusively through Swiss Navy and MD Science Lab Sales Associates.
"I am thrilled about this new exciting partnership with my friends at Swiss Navy. I have always respected and loved their product. Now together, there's no stopping us,” LaRue said.
"For the last several years MD Science Lab/Swiss Navy have been doing promotions with Chi Chi LaRue and C1R. The relationship and respect we have for each other is unfathomable. I cannot think of a better way to start off the New Year,” added MD Science Lab/Swiss Navy marketing manager Ellen Friedman.
C1R's Rob Novinger commented, "After many years it is a pleasure to partner with a company that shares the aspiration and ability to make innovative and quality products that stores and consumers really want."