AbbyWinters Cites Content Variety as Key to Retention

AMSTERDAM — AbbyWinters.com reported today that adding a variety of content has helped bolster the website’s member retention.

The company attributes the addition of its boy/girl shoots, casual podcasts, education clips and its noir “After Dark” shoots to a reduction of members canceling and an increase in rebills.

“We analyze the reasons customers provide when canceling rebills, and see ‘lack of variety’ commonly cited,” CEO Garion Hall said. “In reaction to this, we added several different styles of content. We have noticed rebills-per-customer increasing in response to this."

Hall explained that the site rebills started at around 5.0 times but now the average monthly-rebilling customer signs on again 7.2 times including their initial subscription, before canceling.

And boy/girl shoots have been a driving force. “Our scenes are of real-life loving couples, who are making love and having fun making their own sex-tape, so to speak. Of course, we can enjoy being voyeurs,” creative director Rhyss Hall said.

Other new regular features that’s bolstered the website’s portfolio is its “Editor's Choice” clips that highlight the best scenes of a fetish niche, and “Mystery Shoots” that titillate and surprise members with experimental deviations from the standard fare.

The company also said it is experimenting with new styles of existing shoots such public guerilla shoots, and intimate amateur solo shoots that will also include boy/girl self-shots.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

TrustyFans Introduces New Blog

Creator directory TrustyFans has introduced an official blog to its site, titled "From Hidden to Hype."

JustFor.fans' Dominic Ford Featured in Wired Magazine

JustFor.fans Founder and CEO Dominic Ford is featured in a new article in Wired Magazine, titled "The Internet Revolutionized Porn. Age Verification Could Upend Everything."

Dr. Charlotte Gaydos Joins ProDx Health Advisory Board

Dr. Charlotte Gaydos has joined the Advisory Board of ProDx Health.

Aylo Fined $5 Million as FTC, Utah Settle Safety Practices Complaint

The Federal Trade Commission and the state of Utah on Wednesday settled a complaint against Aylo, requiring the company to pay a $5 million penalty and implement measures to prevent illegal content from appearing on its sites.

New AI Companion Platform 'Pornstar.love' Launches

Pornstar.love, a new AI companion platform, has officially launched.

Pineapple Support, Stripchat to Host 'Navigating Thoughts of Suicide' Support Group

Pineapple Support and Stripchat are hosting a free online support group to help performers deal with suicidal ideation.

Plaiir Names Cade Maddox as Lead of Creator Relations

Networking platform Plaiir has appointed Cade Maddox as its new lead of creator relations.

Go.cam Launches 'One-Line Integration' Verification Solution

Go.cam has introduced a one-line code integration for age verification.

XBIZ Amsterdam to Debut 'Behind the Lens' Screening Series

XBIZ is pleased to announce the debut of “Behind the Lens,” a new screening series presenting discussions with noted directors, taking place at the upcoming annual European conference, XBIZ Amsterdam.

'White Rabbit' Party Headed for XBIZ Amsterdam

XBIZ is pleased to announce the White Rabbit Party, an XBIZ Amsterdam special event set to take place Wednesday, Sept. 3.

Show More