.XXX Sites Given Boost by Algorithm Change

PALM BEACH, Fla. – As the Internet reels over Google’s decision to purposefully make explicit images harder for the consumer to find, ICM Registry is delivering assurance that the porn-browsing public can still get all they want by adding three small letters to their search queries.

The advice, which is available for appropriate audiences, is that one can simply type a description of whatever porn one wants into any search bar followed by the letters “XXX.” Results are instant and on target. For example, if one is looking for adult content that includes a mainstream generic word like “Toys,” simply enter the search term “Toys XXX” and problem solved. The same search works for those who prefer other search engines too; try “Gay xxx,” “Shemales xxx,” or “Orgasms xxx” in virtually any search engine. Of course age appropriate Internet users can best and most quickly find adult content through ICM’s Search.xxxdedicated porn search engine too, without using the “XXX” trick.

This tip is being offered to the public by ICM Registry, the owners and operators of the .XXX domain, in the wake of the Internet's uproar surrounding Google’s decision to censor explicit images in their image search engine.

“Our existing customers are already reporting increased traffic to their sites from Google as a result of the algorithm changes and the advice given by publications like ZDNET to append the XXX letters.  Indeed our own search engine Search.xxx has seen an almost 50 percent increase in traffic in the last 24 hours” Stuart Lawley, CEO of ICM Registry.

“We need to deliver peace of mind for Internet users worldwide that the adult content they have come to enjoy will forever be searchable and available,” said Lawley. “The Internet’s outpouring of grief over a potential future without online adult content has reinforced the purpose and usefulness of the work being done by the dedicated men and women of ICM Registry, who are devoted to building appropriate destinations for adult consumers who are looking for adult content.”

Lawley added that Google’s development should be welcomed as no more than a signal that the Internet is simply changing into a more targeted community where people can easily find what they are looking for - including the porn-searching consumer.

“The effective de-ranking of adult content in an attempt to prevent inadvertent exposure to adult content is a trend we have seen in recent months by the major search engines,” Lawley said. “New top-level domains such as .XXX are making it easier for consumers to find exactly what they want while at the same time  making it easy for those wishing to avoid such content.  This is all about giving the consumer what they want and expect without surprises.”

.XXX domains were launched by ICM Registry in December 2011 to function as a responsible alternative domain for sites that offer adult entertainment content and services.  From the beginning, all .XXX sites were appropriately labeled and McAfee Malware scanned to give users a clear, advanced indication of a site’s likely content.

“.XXX addresses the unique needs of the online adult entertainment industry by giving it an address to demonstrate responsible self-regulation,” Lawley said. “The positive response has been overwhelming as consumers and the adult entertainment providers enjoy the benefits and infinite possibilities of the new TLD program.”

.XXX sites are the only domains in the world to benefit from daily malware scanning as a standard, which makes .XXX sites among the safest on the Internet. Further, each comes with a MetaCert electronic Family Safety label, making it easier for users, organizations and parents to adjust their browser settings to restrict access to websites that are clearly labeled as potentially adult-oriented content.