BROOMFIELD, Colo. — Adult product distributor Eldorado Trading announced today its new “Legend” corporate brand and global campaign will be revealed at the ANME show in Burbank, California in January.
The company said its “two Brians” will debut the new brand identity and marketing initiatives.
At the heart of the new "Legend" campaign is Eldorado's key differentiators — the expertise of its employees, its collection of educational resources and its selection of leading lingerie.
The goal of this launch and new campaign, according to CEO Larry Garland, is to make certain that both current and potential customers truly understand what makes Eldorado unique among distributors.
"The Eldorado team has worked very hard to create a campaign that we can all be very proud of," Garland said. "Eldorado's new branding cements our status as a leader in the marketplace by highlighting what makes Eldorado unique from our competition."
According to the company, this new advertising campaign and rebranding initiative represents the most significant advertising and brand-recognition effort it has undertaken since it was established more than 30 years ago.