HONG KONG — Ann Devine has hired Robert Rosen as president for its products division. Rosen formerly served as the chief operating officer for Baci Lingerie.
According to the company, Rosen will employ his many years of experience to strengthen awareness of the Ann Devine brand. Rosen’s range of expertise ranges from sourcing and developing products, developing operational processes and building global partnerships on six continents along with sales, merchandising, lingerie design, creative direction, as well as trade show representation.
“I am extremely excited to be part of the Ann Devine brand and look forward to transitioning from COO of Baci Lingerie and the opportunity to strengthen and develop the Ann Devine brand globally,” Rosen says. “One of my first tasks will be to design, source and develop new products that are unique and in high demand in the industry and bring to market a new collections of top selling styles.”
In addition to being president of the products division, Rosen will also be in charge of marketing and new business development. Along with the team he assembles, Rosen will be traveling globally to acquire new partners, meet customers and represent the brand at tradeshows.
Ann Devine is a label under Hong-Kong-based Easy Castle, which also operates the Ann Devine chain of upscale lingerie and adult boutiques located in Hong Kong and Guangzhou.
