SHERMAN OAKS, Calif. — Baci Lingerie announced today that it is now taking orders for its new Envy men’s underwear line.
Envy is Baci’s debut into men’s wear, featuring trendy styles for the fashion-forward man. The initial release features 55 styles, including briefs, thongs, boxer briefs, mesh briefs, tank tops, mesh tanks, and more.
“We're really excited about the launch of this new men’s line," director of sales and operations Alicia Sinclair said. "We have made quite a splash with the promotional photos and boxes. A multitude of fabrics and patterns creates many diverse looks, from cotton and fishnet to spandex and wet look. The price points are excellent, and the diverse silhouettes allow retailers to merchandise the Envy section to fit any targeted demographic. Envy appeals to any man wishing to look his sexy best.”
The company noted that the Envy line styles include everyday wear, sexy styles, and dance wear and are good for casual daytime use, for dancers who need a trim line, or for intimate encounters.
Baci said retailers would also appreciate Envy's slim packaging, purposefully designed as many stores dedicate a small section to men's wear. The space-saving packaging allows for the most styles possible to be displayed in limited space. The garment's fit and quality also allows the option for display outside of the box.
Each garment arrives with a picture hangtag on the product, and can be displayed in a hanging section. Plan-o-grams are also available.
“Previewed at the International Lingerie Show in Las Vegas in September, Envy interest and pre-sales were very strong, projecting wide appeal and demand for the collection," Sinclair said.
Catalogs, images, and price sheets are immediately available from Baci sales or press representatives.
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