pjur CEO Delivers Sexual Counseling Seminar at Moscow EroExpo

WASSERBILLIG, Luxemburg — pjur Group CEO and founder Alexander Giebel addressed more than 60 participants in a seminar on how intimate products are made and should be used at the recent EroExpo in Moscow.

Giebel ws joined in the talk by Maksim Demidov, the CEO of the Education Center for Sexuality in Moscow.

Because of pjur’s experience and reputation in the development, production, and distribution of premium intimate products — particularly silicone and water based lubricants — the company said trainers recommend pjur to the participants of such courses.

The pjur range comprises 40 products from six product categories. The goal of the seminar was to explain which are best for any individual application. Pjur explained to participants that while a lubricant on silicone basis is usually the first choice for an erotic massage, an intimate spray can stimulate the partners, followed by the med clean spray for gentle intimate hygiene.

“Many women, about 70 percent of our audience, have never been in a sex shop. We open the door to the world of sex for them,” Demidov said.

She added, “The things they learn in these seminars and the products we recommend to them are an important aid and enrich their sex life. Our education center has become a unique platform for elucidation. Due to our collaboration with Erotic Fantasy, the exclusive distributor of pjur in Russia, we learned about the pjur products, and now, we recommend them to our women as the best prime-quality intimate products.”

The company noted that a number of questions about intimate products from knowledge-hungry attendees were fielded by Giebel and Demidov after the seminar concluded.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adam & Eve, Lovehoney Group Partner for Custom Products

Adam & Eve and Lovehoney Group have partnered to introduce two custom editions of We-Vibe vibrators and an advent calendar sex kit.

Lovely Planet, Dorcel Expand Partnership

Lovely Planet, longtime manufacturer and distributor of the Dorcel Toys line, has expanded its partnership with the company to include all Dorcel physical pleasure products.

Arcwave Debuts 'Air' Male Stroker

Arcwave has introduced Air, the newest stroker from its Pleasure Air collection.

Sportsheets Introduces 11-Piece 'Amethyst' Collection From 'Sex & Mischief' Line

Sportsheets is accepting pre-orders for its new Amethyst collection of pleasure accessories from its Sex & Mischief line.

Haute Sugar to Make Industry Debut at XBIZ Expo

Haute Sugar, a new lifestyle brand that blends intimate wellness with fashion-inspired design, will make its industry debut at XBIZ Expo in Los Angeles this January.

Casey Murphy to Host Free Webinar for Indie Product Manufacturers

Industry marketing strategist and certified sex educator Casey Murphy is hosting a free live webinar for independent sexual wellness product manufacturers at 1 p.m. MT today.

Orion Debuts New Thrusting Bullet Vibe From 'Javida' Line

Orion Wholesale has introduced a thrusting bullet vibrator from its Javida collection.

Besharam CEO Raj Armani Featured in Cosmopolitan India Magazine Brand Showcase

Raj Armani, co-founder and CEO of Indian pleasure brand Besharam, was recently featured in a full-page brand showcase advertorial in Cosmopolitan India Magazine.

Aneros Rolls Out Resource Hub for Retailers, Industry Partners

Aneros has launched its new Aneros Media Website, a digital platform to centralize the company's educational resources, product training, point-of-sale materials, and marketing assets for its retailers, distributors, and industry partners.

Liberator Debuts 3 Curated 'Kinkmas Box' Holiday Pleasure Product Bundles

Lifestyle pleasure brand Liberator has introduced Kinkmas Boxes, three curated holiday product bundles for couples.

Show More