'Sex Toy Dave' Launches Fashion T-Shirt Line With Happiness Brand

LOS ANGELES — "Sex Toy Dave" Levine and Happiness Brand clothing have launched a line of high-fashion T-shirts now selling in stores in the U.S., Italy and Spain. 

Levine, one of the largest distributors of adult products on the Internet, partnered with Michael Scarpellini, founder of Happiness Brand to market the clothing.

Two of the most popular shirts released are the "I keep my phone on vibrate" and "50 shades of Pink,"  according to the partners. The shirts are now available in Fred Segal's store in Santa Monica, California, the famous Block 60 Riccione store in MIlan, Italy, My Closet Italia chain of stores in Italy, Spain and the U.S., and more stores worldwide.  

Levine is known for appearances on Seasons 1, 2, and 5 of Bravo's “Millionaire Matchmaker” as well as several other reality shows. He’s also known as a major adult products distirbutor  through his B2B sites and flagship retail site, SexToy.com.

According to Scarpellini, his company has grown rapidly over the last few years partially through collaboration with Levine. "We like creative people like Dave who not only run a great business but show a unique ability to market themselves and their brand.  So we approached Dave to come up with some design ideas for us," Scarpellini said.

Levine said he immediately emailed Scarpellini with several design ideas. "Creating a clothing line is a much more fun, creative, and profitable way to market my brand than directly advertising sex toys." 

Once the shirts were printed, several large stores decided to buy put them on display.  "Our buyers are interested in these designs because they are unique and tap into popular sexual attitude trends," Scarpellini said.

For information about the line or to purchase the shirts visit SexToyDave.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Onahole Debuts New 'KYO' Cock Ring Collection

Pleasure brand Onahole has introduced its new KYO line of cock rings.

Deviate Launches Adult Industry Graphics Company Gala Design

Pleasure brand Deviate Network has incorporated its graphics department as its own adult industry-focused design company, Gala Design.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released four new styles from its Svenjoyment line.

Monster Cocks Debuts 'Screamer' Dildo

Pleasure brand Monster Cocks has introduced its new dildo, the Screamer.

Kheper Debuts New 'Hot Naked Men' Playing Cards

Kheper Games has introduced its new "20 Years of Hot Naked Men" deck of playing cards.

European Commission to Assess Pornhub, XVideos, XNXX Compliance With Digital Services Act

The European Commission plans to conduct a study to determine how well adult sites Pornhub, XVideos and XNXX are addressing illegal content and other potential harms under the EU’s Digital Services Act.

German Higher Court Upholds Ban on PornHub, YouPorn

The Higher Administrative Court of Rhineland-Palatinate on Thursday upheld a “network ban” on Aylo-owned adult sites Pornhub and YouPorn for failing to comply with German age verification regulations.

Tiffani Madison Debuts Her Fleshlight Pro Stroker

Tiffani Madison has debuted her new Fleshlight Pro stroker, modeled on her anatomy.

Dame Debuts Limited-Edition 'Toy Stories' Book

Sexual wellness brand Dame has partnered with 11 erotica authors for a limited-edition book, titled “Toy Stories.”

Our Erotic Journey Expands Lineup With New Dildo Collection, Vibe & Stroker

Our Erotic Journey has debuted a new stroker as well as a new collection of dildos and expanded its Sublime collection of vibrators.

Show More