LONDON — Casual.WhiteLabelDating.com, the award-winning software and services provider to the casual dating industry, has experienced what it calls "a phenomenal year" of business growth, recently sharing results at their annual conference that took place in the U.K. a week ago.
The privately owned dating company powers more than 7,600 sites across seven countries for a vast network of international partners whose database totals more than 16 million members. With the company’s financial year ending in August, the two-day conference shared valuable insights with its top tier and fast-growing partners, who have benefited from more than $80 million paid out in revenues from the Casual.WhiteLabelDating.com platform, the company reported.
Online dating continues to rapidly grow in popularity, with new members joining a site on the platform more than doubling to a +106% increase in the past year, according to Casual.WhiteLabelDating.com. In August 2012 alone, more than 775,000 members joined a dating site powered by Casual.WhiteLabelDating.com, with the company predicting to break through the 1 million new member a month milestone in the upcoming months.
Matthew Pitt, operations director at Casual.WhiteLabelDating.com, commented, “2012 has been a fantastic year for the company and our partners, with total revenues growing by +61% to reach annualised revenues of £46m. International expansion has been a major factor, which now makes up over a third of the business.
"Our network has delivered market-beating performances in Australia, South Africa and Ireland and our Annual Conference is always a fantastic opportunity to talk through the figures, future plans and insights with the vital core of our business, our partners. With some exciting projects planned for the next 12 months, we look forward to watching our partners’ businesses grow even more into 2013.”