LELO Launches LUNA Beads Noir

SAN JOSE, Calif. — Swedish designer brand LELO has announced the release of LUNA Beads™ Noir, a new version of its popular Kegel exercise balls with a focus on pleasure.

Now available in sensual black, LUNA Beads Noir have been released following what LELO says is "a 400 percent surge in popularity for pleasure beads in light of the Fifty Shades of Grey sales boom."

Worn with complete discretion, the beads vibrate when the wearer moves to not only provide pleasurable sensations, but also effectively exercise the pelvic floor and impart all the long-term benefits of having healthy PC muscles, according to LELO. These benefits include increased vaginal tightness, lessened discomfort from menopausal symptoms as well as stronger and more easily achieved orgasms.

“We’re delighted that more women than ever before are experimenting with a more daring sensuality, as can be seen from the immense demand for our pleasure and fitness beads,” said Donna Faro, director of sales and marketing for LELO USA. “To us, it’s very encouraging that this increased acceptance of their sensual side and their enjoyment of LUNA Beads Noir comes with important benefits for the intimate well-being of women everywhere.”