‘Love and Sex Bar’ Love Joule Opens in Tokyo

TOKYO — Love Joule, a new bar that has opened in Tokyo, made news this week as the first female-focused love and sex bar where sex toys line the shelves instead of liquor bottles.  

In a Huffington Post article, Love Joule proprietor Megumi Nakagawa discusses the venue’s purpose.

"Once they take a seat, customers are able to experience a pleasant place in which they can openly discuss masturbation,” Nakagawa said. “Since most people view female masturbation as something of a mystery or taboo, it is not a usual topic at typical bars.”

According the reports, Love Joule has already established a following among the local burgeoning adult industry — starlets Nayuka Mine and model Sayo Hayakawa are among its famed customers.

According to reports, average women in Japan also are increasingly embracing their sexuality. Huff Post quotes Ikuko Ikeshita a doctor with the Ikeshita Ladies’ Clinic as he describes the change in acceptance over the years.

“There has been a movement to do away with the stigma surrounding female masturbation in Japan, pointing to the increase in websites discussing female sexuality and stores selling female sex goods,” Ikeshita said.

Love Joule has a policy prohibiting single men from entering, and men are only welcome if they are accompanied by a woman. The resulting environment is one that encourages open communication among women.

A Love Joule patron tells the blog Bikyamasr.com: “I go because it is a safe place and I don’t have to worry about trying to brush off men all the time. Add in that it is also a great place to drink and talk about what we women love to talk about, sex and guys, that’s also a big pull."

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Best Kept Secret Store Owner Eric Wexler Passes Away

Eric Wexler, an industry veteran of over 40 years and owner of Best Kept Secret in Queens, New York, passed away on June 11 at the age of 74.

Honey Play Box Debuts 'Noctura' Thrusting Dildo

Honey Play Box has introduced its new app-enabled Noctura thrusting dildo.

Electric Novelties Debuts New 'Blue Line' Stim Tool Collection

Electric Novelties has introduced its Blue Line collection of stimulation tools for men.

Onahole Debuts New 'Aska Mai' Love Torso

Pleasure brand Onahole has introduced its new Aska Mai love torso.

Nothosaur Marks Pride Month With Rainbow-Colored Pleasure Products

Pleasure brand Nothosaur has introduced its rainbow color series of fantasy dildos for Pride month.

ULoversDoll Debuts Transgender Love Dolls

ULoversDoll has introduced a new line of transgender dolls from its Dolls Castle collection.

Unpacking the Pleasure Industry's Friend-or-Foe Status With Mainstream Outlets

Over the years, pleasure products have increasingly made their way into big-box stores and mainstream marketing channels. As a result, brands now face a complicated balancing act.

We-Vibe to Launch Retail Summer Sales Contest

We-Vibe has announced its Summer Sales contest for all North American retail staff members, running from July 3 through Aug. 7.

Onahole Debuts New 'Cow Gal' Love Torso

Pleasure brand Onahole has introduced its new Cow Gal love torso.

Orion Debuts New Weighted Pelvic Floor Trainer From 'You2Toys' Line

Orion Wholesale has introduced a new weighted pelvic floor trainer from its You2Toys line.

Show More