B&B Research and Development Introduces New Online Marketing Technology

LOS ANGELES — B&B Research and Development has introduced a new Internet marketing technology.

B&B has recently secured the exclusive licensing contract for Cursor Marketing.

Bill Pickard, director of new business development for B&B said, “This patented technology will revolutionize marketing for the adult industry. I believe the technology is the hottest and most effective method of marketing to hit the market in quite some time.”

Cursor Marketing provides content providers with a strategic and tactical solution. The company said it can offer advertisers targeted impressions and clicks — generating a new revenue stream.

Cursor Marketing offers a patented marketing vehicle that integrates into content feeds to give publishers and webmasters the ability to increase their revenue, the company said.

“The system can be used as a standalone ad unit, or it can be combined with standard Internet ads, no matter how those ads are served,” Pickard said.

This innovative cursor driven ad network, presents an advertiser's offering to the exact position a user is looking when the ad is displayed. Ads are delivered to the user's cursor upon visiting a participating publisher's website.

Jason Campagnolo, executive at Lexos Media and responsible for the delivery of this advertising technology said, “Our patented ad delivery solution changes the state of the cursor for a few seconds while the ad is clickable. When a user clicks on an advertisement, a new window containing the advertiser's landing page or website destination opens and immediately captures the attention of the user.”

B&B Research and Development ran a test on adult sites including one of the sites owned by adult performer Victoria Givens.

“After running a test one of my tour pages, my bottom line for that site increased dramatically,” Givens said.

Frank Taylor, director of sales for B&B, discovered this technology.

“I go way back in the day when the content market was difficult, and required huge investments to be successful," he said. "I decided to be the person to introduce this technology to the Industry that would benefit and promote it the best, the adult industry.”

Any questions should be directed to Frank W. Taylor at frank@babrd.com.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

AEBN Celebrates 25th Anniversary

The Adult Entertainment Broadcast Network (AEBN) is celebrating its 25th year in business this week.

Nebraska Legislature Passes Republican's Age Verification Bill With No Votes Against It

Nebraska’s unicameral legislature has passed the state’s version of the age verification bills being sponsored around the country by anti-porn religious conservative activists.

Performers in Meta Blacklisting Lawsuit Seek to Preserve Antitrust Claims

Adult Performance Artists Guild board officers Alana Evans, Kelly Pierce and Ruby have informed a California court that, although they want to drop their lawsuit claiming that Meta conspired with OnlyFans to blacklist rival premium fan platforms’ talent, they may still have antitrust claims that they may pursue in the future.

FSC, Co-Plaintiffs to Ask US Supreme Court to Review Constitutionality of Texas Age Verification Law

Free Speech Coalition (FSC) and its co-plaintiffs in the challenge to Texas’ controversial age verification law have filed a petition before the United States Court of Appeals for the 5th Circuit asking to stay its recent upholding the law because they intend to appeal to the U.S. Supreme Court to review the law’s constitutionality.

FSC Vows to Fight Florida Age Verification Law

Free Speech Coalition (FSC) issued a statement vowing to continue fighting Florida’s age verification law, which was signed by Gov. Ron DeSantis on Monday as part of a comprehensive bill targeting minors’ use of social media.

Kansas Republican Aims to Create New Bureaucracy to 'Investigate' Porn Websites

Republican state legislators succeeded Monday in moving forward Kansas’ version of the age verification bills being sponsored around the country by anti-porn religious conservative activists, despite serious concerns raised by House Democrats about the cost of establishing a new bureaucracy tasked with investigating websites for pornographic content.

SK Intertainment Launches 'Skinfluential Management' Agency, FansFuel Joint Venture

Mr. Skin/Mr. Man parent company SK Intertainment has launched new creator agency Skinfluential Management, as well as a new joint venture with Showbizz Media's creator stats and affiliate marketing platform, FansFuel.

Industry Attorney, Free Speech Champion Clyde DeWitt Passes Away at 75

Noted industry attorney Clyde DeWitt passed away on Friday in Las Vegas at 75, according to friends and colleagues.

APClips Names Avery Jane 'Creator of the Month'

APClips has named Avery Jane its Creator of the Month for March.

JustFor.fans Offers Gumroad Users Platform to Sell NSFW Artwork

JustFor.fans (JFF) is offering Gumroad users a platform to sell NSFW artwork after the latter banned adult content.

Show More