VividTV's Ken Boenish Comments on PPV/VOD Market

LOS ANGELES — VividTV president Ken Boenish spoke with MultiChannel.com about the current state of adult pay-per-view and VOD and what can be done to pull the market from its downward trend.

“We hit the perfect storm in 2008 with the economic downturn," Boenish told the site. "There was downward pressure on consumer spending; the economy was heading into a real rough spot; operators were raising prices on adult products — in some cases it was $15 for an adult movie.

"And the online experience, through better data speeds, was becoming more and more satisfying, with companies releasing tube sites with free content.”

Boenish said that producing premium content and protecting it from the various tube sites and discounted websites that would make it available online for cheap or free was the first step to market recovery. The second is setting a reasonable price point.

“It comes down to product and price. If you don’t have the right product at the right price your audience is likely to go elsewhere just like any other entertainment platform offered,” he said. “The real key to success is having some kind of content at a less expensive price point, like single scenes anywhere from a $1.99 to $3.99; multi-scene compilations that are a half hour in length somewhere around $5.99 and full-length movies somewhere under $10. That coupled with a strong monthly subscription offering with a sweet spot around $15 to $20.”

Boenish believes that adult still has a strong future on TV platforms, citing the fact that cable and satellite providers still manage to sell overpriced content.

“The future looks like cable operators settling in on a handful of very big brands that are supported with content that is not overexposed and not available for free online, and that are very serious about creating a content experience that is a premium experience just like HBO or any other premium channel,” Boenish said. “I think, going forward, a combination of transactional and monthly subscription [fees] really makes a lot of sense.”

Boenish is the former President of New Frontier Media and a 22-year cable and satellite TV veteran. He was named VividTV President in August.  

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult Industry, Override Possible

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

TTS Opens UK Testing Location

Talent Testing Service (TTS) has opened a new U.K. location in Ware, Hertfordshire.

FSC: Age-Verification Laws Go Into Effect in South Dakota, Georgia, Wyoming on July 1

The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.

FSC Responds to Supreme Court Decision on Texas AV Law

The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.

Show More