Starts Searches 1 Day Ahead of Schedule

PALM BEACH GARDENS, Fla. — .XXX operator ICM Registry on Wednesday turned on its search engine one day ahead of schedule.

Stuart Lawley, CEO of ICM Registry, said that the company was anxious to make the site go live and grab traffic. The site, with its tagline "The Search Engine of Porn,"  was to launch Thursday morning.

"We just switched on a few hours ahead of schedule as some of the mainstream press seem to have broken the Thursday morning embargo, and we didn't want to miss any traffic generated," Lawley told XBIZ.  

Lawley said that works just like popular search engines, but searches only .XXX domain-based porn amongst 21 million pages of content crawled and indexed by fetish or genre, across multiple languages and sexual orientations.

All .XXX sites contained within are malware scanned daily by McAfee and each site comes with a MetaCert electronic "Family Safety" label making it easier for users, organizations and parents to adjust browser settings to restrict access to websites labeled as adult-oriented content, Lawley said.