LONDON — Reporo has rolled out the industry's first gay mobile ad network.
The adult mobile ad network also announced that it has added adult veteran Rainey Stricklin as vice president of its new global gay division.
"Launching a mobile ad network for the gay market has always been a goal of ours - especially when we visit events like Phoenix and see the strength of the community,” Kieran O'K, the company's CEO, said. “Hiring a motivated expert and manager like Rainey allows us create the best product and team. We hope the gay market likes what we have to offer."
Stricklin said: “Creating and managing the gay network for Reporo is a dream job for me. Gay mobile has been severely under-serviced in the adult industry until now. Our goal is to bring to the gay market the same level of quality and service that mobile traffic-buyers and owners have come to expect from Reporo.”
Reporo Gay brings together quality publishers with relevant advertisers in a blind CPC network. The network already serves more than 18 billion impressions per month via banners, text ads, interstitials and pop-unders and offers contextual keyword targeting and frequency capping.
"Initial response to the new gay offering has been tremendous," Stricklin said. "Advertisers are excited to be able to better target their gay campaigns and publishers are thrilled to finally have a network that serves only gay advertising and therefore increases click through rates and profitability."
Reporo is not a self-service platform; the company's account managers work closely with clients to ensure publishers are most effectively monetizing their traffic and advertisers are meeting their return-on-investment goals.
Reporo has offices and divisions serving the E.U., South Africa, India, the Philippines, Latin America, Japan, the U.S. and now the global gay market.