LOS ANGELES — Casual.WhiteLabelDating.com, the dating platform, will be celebrating two years with the platform’s niching facility this October.
The company said that the network now boasts more than 2,000 niche interest sites. According to the company, the popularity of the collective sites has experienced steady growth since the function’s launch in 2010 and a substantial increase in revenue.
Niche sites allow individuals to find other users targeted directly to their casual interests. The Casual.WhiteLabelDating.com network allows partners to niche by age, sexual orientation, location, interests and geographical groups.
Some of the most successful sites on the network currently cater to cougars, MILFs and redheads.
Casual.WhiteLabelDating.com’s ongoing expansion into the U.S. has also been accompanied by a development into the BBW adult dating scene. Popular sites also include CougarDate.us, TheDoggingSite.co/us and DateADomme.com.
Such specific targeting means that members are much more likely to find the outcome that they’re looking for and pay a subscription fee for the benefit.
“Niching creates a win-win situation for our partners”, said Matthew Pitt, Casual.WhiteLabelDating.com operations diirector.
“Typically niche interest acquisition costs are lower, but the conversions and lifetime values are higher as people pay more and stick around longer."
Casual.WhiteLabelDating.com will be exhibiting at Webmaster Access, Amsterdam, Sept. 21-24.
Pitt will be speaking on panel ‘Dating for Dollars: How to get a handle on the online dating revolution’ on Sunday 23 at 11 a.m.
In addition, Casual.WhiteLabelDating.com are platinum sponsors of the European Summit, Prague, held Sept. 24-27.
