Baci Lingerie Introduces New Account Executive Erica Ruof

SHERMAN OAKS, Calif. — Baci Lingerie announces the addition of Erica Ruof, who joins the company as an account executive.

“Due to the expansion of our lines and the increase in demand for Baci, it is necessary for us to continue to build our dynamic team by adding experienced account representatives in every territory,” said Alicia Sinclair, Baci Lingerie's director of sales and operations.

Ruof, who will work on the East Coast from the Miami office, has over 5 years of intimate apparel buying experience. She is familiar with retail stores, merchandising, and has phenomenal product knowledge. Always on the ball, Erica is equipped to further increase Baci’s positioning and success in retail stores.

"I am so thrilled to join the team here at Baci Lingerie," Ruof said. "The lines are amazing, from the styles and packaging to the photography. I’m incredibly excited to be a part of this growing sensation that is Baci."

Sinclair adds, “Baci is comprised of an almost entirely female team, and we embrace every woman and her unique sex appeal. Differences are celebrated at Baci, from our sales team to our styles, and this mentality has helped fuel Baci’s global success. Erica adds an exciting youthful dynamic to our sales team. Her enthusiasm for Baci’s lines and styles inspires us all, while her strength in product merchandising, superior work ethic, and creativity makes her another excellent addition to our ever growing team of well-trained US Sales executives. We are extremely pleased and thankful to have such strong and committed woman join the ranks of Team Baci.”

Baci recently announced the debut of the following new collections: Plus Size Lingerie, fresh, new Dreams styles, including plus size and new hosiery offerings, White Label collection refresh, which includes completely updated packaging, and Envy Men's Wear.

Baci's recently expanded and moderately priced White Label collection of lingerie appeals to the playful, erotic nature of those with seduction on their mind, while the Black Label collection is luxurious and classy, for women with refined yet sexy taste, the company said.

Whether in the mood to be fun and flirty or dramatic and intense, Baci Eyelashes come in a variety of easy-to-apply natural, fashion and glamour styles. Eyelash sub-collections include Natural Look, Starlight Edition, Magic Colors, Glamour and Paradise Dreams, all providing “Glamour in the blink of an eye.”

Baci’s new Dreams collection of bedroom costume designs include nurses, schoolgirls, flight attendants, secretaries, cops and more.

Erica Ruof's email address is Erica@bacilingerieusa.com .

Retail buyers may visit Ruof at Baci’s East Coast Showroom located in the heart of the Fashion District of Miami (162 N.E. 40th St., in Miami). To schedule an appointment, call (786) 309-9345.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

Show More