Baci Lingerie Introduces New Account Executive Erica Ruof

SHERMAN OAKS, Calif. — Baci Lingerie announces the addition of Erica Ruof, who joins the company as an account executive.

“Due to the expansion of our lines and the increase in demand for Baci, it is necessary for us to continue to build our dynamic team by adding experienced account representatives in every territory,” said Alicia Sinclair, Baci Lingerie's director of sales and operations.

Ruof, who will work on the East Coast from the Miami office, has over 5 years of intimate apparel buying experience. She is familiar with retail stores, merchandising, and has phenomenal product knowledge. Always on the ball, Erica is equipped to further increase Baci’s positioning and success in retail stores.

"I am so thrilled to join the team here at Baci Lingerie," Ruof said. "The lines are amazing, from the styles and packaging to the photography. I’m incredibly excited to be a part of this growing sensation that is Baci."

Sinclair adds, “Baci is comprised of an almost entirely female team, and we embrace every woman and her unique sex appeal. Differences are celebrated at Baci, from our sales team to our styles, and this mentality has helped fuel Baci’s global success. Erica adds an exciting youthful dynamic to our sales team. Her enthusiasm for Baci’s lines and styles inspires us all, while her strength in product merchandising, superior work ethic, and creativity makes her another excellent addition to our ever growing team of well-trained US Sales executives. We are extremely pleased and thankful to have such strong and committed woman join the ranks of Team Baci.”

Baci recently announced the debut of the following new collections: Plus Size Lingerie, fresh, new Dreams styles, including plus size and new hosiery offerings, White Label collection refresh, which includes completely updated packaging, and Envy Men's Wear.

Baci's recently expanded and moderately priced White Label collection of lingerie appeals to the playful, erotic nature of those with seduction on their mind, while the Black Label collection is luxurious and classy, for women with refined yet sexy taste, the company said.

Whether in the mood to be fun and flirty or dramatic and intense, Baci Eyelashes come in a variety of easy-to-apply natural, fashion and glamour styles. Eyelash sub-collections include Natural Look, Starlight Edition, Magic Colors, Glamour and Paradise Dreams, all providing “Glamour in the blink of an eye.”

Baci’s new Dreams collection of bedroom costume designs include nurses, schoolgirls, flight attendants, secretaries, cops and more.

Erica Ruof's email address is Erica@bacilingerieusa.com .

Retail buyers may visit Ruof at Baci’s East Coast Showroom located in the heart of the Fashion District of Miami (162 N.E. 40th St., in Miami). To schedule an appointment, call (786) 309-9345.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More