SuperSlyde Debuts at Asia Adult Expo 2012

MACAU — The first and only silicone personal lubricant to be developed and manufactured in Singapore, SuperSlyde made its trade debut exhibiting at the Asia Adult Expo 2012, held at The Venetian Macau on Aug. 17-19.

Introduced to more than 35,000 visitors, retailers and distributors at the show, the company says it now has a view to rapidly expand distribution in the region.

Pushing the boundaries of silicone chemistry in a quest to create the “perfect lubricant,” SuperSlyde has been formulated to be slick, smooth and long lasting, yet easy to clean.

SuperSlyde is formulated, researched and distributed by Abra Advanced Research International (AARI), established in 2010 by Abra Lee, a swimming coach-turned-entrepreneur, and his life partner, Dr. Stuart Koe, an HIV advocate and researcher, and founder of LGBT portal Fridae.com.
“Many consumers have never tried silicone lube, and frankly, do not realize how important good lubrication is to having a great ‘sexperience,’” Abra said. “Our mission is to bring great lubrication to the masses.”

The company says that in order to develop SuperSlyde, scientists delved into silicone chemistry, isolating multiple variables that affect the physical and performance properties of silicone lubricants. By carefully controlling the catalysts, silicone chain length, optimal mixing temperature and relative humidity and other variables, SuperSlyde was developed as the most balanced formula.  The development process took more than 18 months.
SuperSlyde is made in Singapore using premium pharmaceutical grade ingredients imported from Germany, and manufactured by ICM Pharma under pharmaceutical certified-GMP conditions.

SuperSlyde currently retails in Hong Kong, Malaysia, Taiwan, China and Singapore, and is available worldwide online in 10ml (4 for $9.90) trial sizes, 100ml (S$23.90) Travel size, 250ml (S$43.90) Originals and 400ml (S$57.90) Economy bottles.
SuperSlyde is seeking retailers, wholesalers and distributors worldwide.

For more information, visit SuperSlyde.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pjur Sponsors Düsseldorf's Sex Now Exhibition

Pjur is sponsoring Sex Now Exhibition at NRW-Forum in Düsseldorf, running through May 3, 2026.

Angelface Baddies Debuts 'Daddies for Baddies' Line

Wellness brand Angelface Baddies has introduced its new Daddies for Baddies line of men's wellness products.

Orion Debuts 'RC Vibrating Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Vibrating Butt Plug with Flexible Arms from its Anos line.

Playharda Wholesale, Pure Envy Ink European Distribution Deal

Playharda Wholesale has signed a deal with pleasure brand Pure Envy for distribution in the U.K. and Europe.

XR Brands Launches 'Creature Cocks' Line

XR Brands has introduced its new Creature Cocks collection of men's underwear.

Tenga Launches 2025 Christmas Advent Calendar

Pleasure brand Tenga has launched a 2025 Christmas Advent calendar, now available for pre-order.

The Dungeon Store Debuts 'Thing Noir' Violet Wand Attachment

The Dungeon Store has released the Thing Noir violet wand conductive e-stim accessory.

Pjur, Magasin du Nord Partner for 'Flex Area' Campaign

Pjur and retail brand Magasin du Nord have partnered for the wellness brand’s Flex Area campaign.

Kheper Releases New 'Think Like a Slut' Party Game

Kheper Games has released the new "Think Like a Slut" party game.

Honey Play Box, Creative Conceptions Ink European Distro Deal

Honey Play Box has signed a deal with Creative Conceptions for distribution in the U.K. and Europe.

Show More