Falcon Pens Sex Toy Deal With Pulse

SAN FRANCISCO – In support of the recent rebranding of the FalconGear sex toy line, Falcon Studios has tapped Pulse Distribution as its official North American distributor.

Pulse will be the sole authorized wholesale fulfillment source for all FalconGear products in North America, including Falcon’s signature line of SuperCocks, which are realistic dildos cast from Falcon’s roster of exclusive models.

Falcon’s decision to sign a distribution partner instead of license the line out to another company is an attempt to maintain more control over FalconGear and more easily provide consumers with ongoing improvements and additions to the line, according to Troy Prickett, promotions and events manager for Falcon.

Chatsworth, Calif.-based Pulse also acts as a wholesale distribution partner for Falcon’s DVD line.

The FalconGear line recently relaunched after a design, packaging and functionality overhaul. Among the changes to the sex toy line is the addition of a new non toxic, non porous and hygienic material.

The new line will hit store shelves by mid June. Pulse’s owner Jim Kohls said he is confident the revamped line will be a success.

“We are excited to add the FalconGear line to our catalog and partner with Falcon on a product strategy that continues to meet the needs of the market,” Kohls said.

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