“We wanted to go outside of the L.A. talent pool,” X-Worx owner Dave Gallegos says of the decision to expand its production operations. “Because of the mass amount of production going on here, it’s hard to be unique or to have a unique-looking product. We are limited to a degree on the talent that’s available and the locations, so you end up with a lot of productions that look alike.”
Gallegos said he decided to start producing outside the San Fernando Valley because he started seeing too many videos that had the same talent and locations as those in X-Worx-produced videos.
“People were coming in and shopping around movies [for distribution] with the same talent and same locations we shoot,” Gallegos said. “It was saddening to see productions that looked similar to mine. I’m a fan myself and I really want to make a good product, so I put a lot of time and effort into my movies, to make something fans will like.”
Even trying to shoot “new girls” doesn’t work, Gallegaos says, because new performers enter the industry in waves, and everyone ends up shooting the same girls at the same time. As a result, by the time their movies start hitting store shelves, the girls are already over-exposed.
Recognizing that the sameness of productions is disappointing from the fans’ standpoint, Gallegos said the best solution was to use his contacts outside L.A. to bring variety to X-Worx products. He contracted with producers he knows and trusts outside of L.A. to film local girls in novel locations.
The decision has paid off in the form of several successful series, including “Fucking Hot Chicks,” filmed entirely in Europe.
Given his own experience, Gallegos figured other adult companies might also be looking for a way to add variety to their productions, so he is now sub-contracting his far-flung production operations, with several companies already taking advantage of the outsourcing arrangement.
The photographers Gallegos uses in Texas, Florida and Europe are given explicit instructions to ensure their work fits with a company’s branding and overall look. Living in the digital age helps to facilitate communication, as photographers send emails with girls’ photos for Gallegos and other producers to review.
The only drawback, Gallegos says, is “I don’t get to participate in the fun of production.”
