We-Vibe Maker Says It Continues to Go After Imitators

OTTAWA — In a declaration to the industry, the makers of We-Vibe said today that they will continue to seek legal redress against companies that imitate its patented C-shaped couples-worn massager.

"Standard Innovation will continue to pursue legal actions against those who Standard Innovation believe are infringing their valuable intellectual property, including patents on their distinguished products," said Standard Innovation Corp., the manufacturers of the We-Vibe family of sexual wellness products.

The Ottawa-based company made the announcement in a press release, pointing out that, contrary to rumors floating around the industry, it continues with a patent infringement suits against Lelo Inc. over two of its products — the Tiani and Mahana — both introduced in 2011.

Standard Innovation has accused Lelo of infringing on more than 60 claims of We-Vibe's U.S. Patent No. 7,931,605.

"Standard Innovation was prompted to issue this clarification in response to misleading information circulating concerning the status of actions it has taken to protect its valuable intellectual property rights, and in particular to protect their signature product, the We-Vibe, which is patented."

Standard Innovation said a trial, as part of an investigation before the U.S. International Trade Commission is imminent. It also said that legal actions for patent infringement have also been initiated in federal courts in Canada and in the U.S.

The rechargeable We-Vibe couples device entered the U.S. market in 2008 and has sold more than 2 million units, the company says.

Standard Innovation said it holds We-Vibe patents in the U.S., Europe, Mexico, Australia, Brazil, Japan and China.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Je Joue to Debut Expanded 'ILY' Collection at EroSpain

Je Joue will introduce several new products from its ILY collection at the EroSpain trade show next month in Barcelona.

Magic Silk Debuts 'Daffodil Dreams' Collection

Magic Silk has introduced its new Daffodil Dreams line of lingerie.

Penthouse Wins Trademark Infringement Case Against Fraudulent Domain

The World Intellectual Property Organization (WIPO) has ruled in favor of Penthouse World Media in a case against a website using an infringing domain.

Playboy Launches Model Search for Honey Birdette Lingerie Collab

Playboy has launched a global model search for the face of the company's exclusive collaboration with lingerie brand Honey Birdette.

Xgen Expands Distro Deal With East Coast News

Xgen Products has expanded its distribution deal with East Coast News (ECN), with the latter now carrying the Lapdance Lingerie and Envy Menswear lines.

Orion Debuts 'Beasty' Jumpsuits

Orion Wholesale has introduced its new Beasty Suits reptilian role-playing jumpsuits.

Eldorado to Host 'Virtual Elevation' Webinar With Lovehoney

Eldorado Trading will host its next "Virtual Elevation," a live, private webinar for retailers, featuring Lovehoney Group's John Marinello and Kim Card, and Eldorado Marketing Director Nathan Morimitsu, on April 23 at noon PDT.

Sportsheets Expands 'Shadow' Collection

Sportsheets has expanded the Shadow collection from its Sex & Mischief line of BDSM gear.

Meta Restores Playboy Germany Facebook Page After Court Order

The Facebook page of Playboy Germany, the German-language edition of the magazine, is now back online after a two-month suspension by Meta, following an order by the Düsseldorf Regional Court.

COTR Acquires Together Brand

COTR, Inc. has acquired the assets and distribution rights of pleasure brand Together.

Show More