Speaking at the Mobile Entertainment Markets 2006 conference, Gale called mobile a “sea of change.” Playboy TV no longer segregates content based on whether it’s intended for mobile or broadcast distribution, he explained.
"We don't shoot mobile specific content, it is designed to work on mobile [from the start]," Gale said. "We can't compare our business model to the way it was last year. Now it’s all about multi-platform delivery. Any broadcast player that remains committed to delivering linear content is doomed to failure."
According to Gale, so-called linear content represents a dying business model that doesn’t allow for a media company to unify its product.
"Content has now become return on investment focused,” Gale said. “We know exactly how much each piece of content is accessed, and we can measure the ROI of every single piece accurately."
In other words, producers at Playboy TV will now draw from the same content well, if Gale has his way. Under that new business model one content source would fuel broadcast TV, Internet Protocol TV, video-on-demand, Internet and mobile.
Still, Gale was cautious about overestimating the growth rate of the relatively new mobile medium.
“We are being careful trying not to overachieve with a platform that is not quite ready," Gale said.
