James Keaton, Longtime Member of Lion’s Den Family, Dies

The following article is courtesy of the Lion's Den.

COLUMBUS, Ohio — James Lowell Keaton, 67, retiree of the Lion’s Den, passed away on Monday after battling complications from diabetes. 

Jim was a key executive of the Lion’s Den prior to his retirement in January 2011 and a great friend to the Moran family. 

Born in Middletown, Ohio, to Roger and Wilma Keaton, Jim is survived by his life partner Jack Ryan, his brother, John, and sister-in-law, Anita, as well as nieces and nephews and many  friends.

Jim started with the company in October 1976 following a tour with the U.S. Air Force and soon became the right-hand man of Lion’s Den founder Mike Moran. 

By 1980 Jim was heading up the operations department and was involved in locating and opening more than 20 Lion's Den locations during his tenure. Jim also managed EP&W (Excellent Pictures & Words), the company warehouse, and moved it from Miami to its current location in Columbus.

Jim was a real character, and we wanted to include some of the fondest and funniest memories that Lion's Den staff have of him:

  • On one of his many beloved trips to Vegas, Jim, Jack, and Kenny; the Three Amigos; along with Mike Mucci  were walking down the strip to their hotel.  Jim looked up towards his room window and said, “Oh, you can see through them windows, I have been standing in front of them naked all week.”
  • Ron Corey, current member of the EP&W team who was hired and mentored by Jim, tells us “Jim made the best fried chicken and loved to collect Coca-Cola memorabilia.” Jim also loved the cookouts that we have occasionally at the office — particularly the bratwurst. 
  • Phil Bunfill, manager of the eastern Ohio store, remembers Jim as a fierce protector of the Moran family as Jim would “never allow anyone to talk badly of them lest a shoe get stuck where the sun don’t shine.”
  • Bob Ferrell, manager of one of the WV locations says, “When Jim showed up here, someone was getting fired and when he spoke, everyone listened.  Jim always made me smile.”
  • Jack Ryan spoke of a time when our beloved security tech, Woody, walked into the office and walked up to Jim and "depanted" him. Per Jack, “This is one of the few times I remember Jim being speechless.”
  • Kenny Crosby, Lion's Den's very first employee, stated, “There was never a better friend than Jim ... he always had your back.

Jim was known for his love of all Lion's Den employees, and he had a signature sign off as famous here as Ed Sullivan’s “Really Big Show,” Carol Burnett’s tug on her ear and Gomer Pyle’s “Golly.

Jim simply stood, bent over and kissed the top of your head, every time. 

So, Jim, here’s to you — XOXO — a kiss from your beloved Lion’s Den. We will miss you old friend.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Hookup Hotshot Adds TobyDick.com

Hookup Hotshot (HUHS) has added U.K. paysite TobyDick.com to its network.

Leana Lovings, Shay Sights Front 'Substance' Parody From Brazzers

Leana Lovings stars with Shay Sights in the latest release from Brazzers, a parody of "The Substance.”

Little Puck Stars in Latest Episode of 'The Bottom Floor' From Adult Time

Little Puck stars in the second episode of Adult Time series “The Bottom Floor,” titled “The Second Coming.”

Haley Spades Stars in Latest From Immoral

Haley Spades stars with Charlie Dean, Matt Bird, and Dean Van Damme in a new three-part release from Immoral Productions, directed by "Porno Dan" Leal.

Octavia Red Makes Her Vampired Debut

Octavia Red has made her Vampired debut alongside Talia Mint and 2023 XMA Europas Female Performer of the Year Tiffany Tatum in the new feature “Hunters.”

Lily Starfire Fronts Latest From Brazzers

Lily Starfire stars with Kyle Mason in the latest release from Brazzers, titled "Eating Ass Is the Game."

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Country Hotwife Makes Her WIFEY Debut

Content creator Country Hotwife has made her debut for Vixen Media Group (VMG) studio imprint WIFEY, alongside her husband StagHubby and former XMAs Male Performer of the Year Isiah Maxwell.

Vixen Media Group Celebrates 10 Years of 'Tushy'

Vixen Media Group (VMG) is celebrating the 10-year anniversary of studio imprint Tushy.

Show More