The promotion, launched last year, applies to all products in stores and online, including videos, sex toys, bondage gear and lingerie.
Removing taxes from adult products in Canada can have a major impact on the final costs to customers, considering that taxes total 15 percent — 8 percent for provincial sales tax and 7 percent for federal goods and services tax.
“We've used this annual promotion as a way to welcome the spring weather and to remind our customers that we appreciate their business,” Stag Shop General Manager Erin Anstey said, adding that last year’s event was so successful that the company decided to make it an annual happening.
Supported by print and radio advertising, the May 26-28 tax-free weekend also is expected to attract first-time customers.
“They offer an opportunity to welcome new customers into our stores,” Anstey said, “and our regular customers stock up with their adult goodies.”
Thanks in part to novel promotional campaigns such as the tax-free weekend, Stag Shop has seen steady growth since its founding by the Horea family in 1972 and recently relocated its headquarters and warehouse to a new 50,000-square-foot facility.
Stag Shop offers a monthly series of in-store educational workshops with Dr. Date., Rebecca Rosenblat, a certified relationship and sexuality therapist. Topics include How to Seduce Your Man, Talking Dirty and Bigger Better Orgasms.
