AdXpansion Launches Advertiser Optimization Tool

MONTREAL — has announced a new optimization tool to help advertisers control costs.

The offering allows advertisers to view costs segmented by campaign and traffic source.

According to the company, users can decide whether or not to exclude sources that do not meet their cost requirements. This direct access allows them to increase their bids on high conversion traffic.

“Our optimization tool has been the most requested and highly anticipated development this year. We’ve taken the time to listen to our advertisers and give them the means necessary to control their cost in the most flexible manner possible,” Nigel Williams, vice president said.

He added, “Since our soft-launch on June 19, the feedback we’ve received has convinced us that we’ve created a tool that is superior to any other in this industry.”

The optimization tool also gives advertisers the flexibility to specifically include only the traffic sources they want for greater stability.

For more information on the product visit the website FAQ section or contact an account manager.