Forbes Reports Sex a Hot Seller for Women

NEW YORK — Five industries are making bank on selling sex to women according to a new Forbes report.

Citing the “trend,” Forbes said movies, print, music, pharmaceuticals and hotels are now pumping millions of ad dollars into seducing women to buy sex-related products that include everything from books to female Viaga.

“Sex sells. It’s a phrase as old as advertising, but until now it’s mostly been about male lust. Now we’re seeing a new trend: selling sex to women. Businesses big and small are realizing that women have sexual desires — and there’s money to be made off it," Forbes' Kate Taylor wrote.

The article points out the obvious hot products like the bestseller “Fifty Shade of Grey,” as an example of part of the print frenzy that will pay author EL James $20 million in royalties by the end of the book’s first six months — along with another $5 million for movie rights.

And new male stripper movie, “Magic Mike,” that offers up naked beefcake and strippers, clearly targeting the bacheleorette set, raked in $39.1 million it’s opening weekend, with 73 percent of the audience made up of females moviegoers.

Music has alway been seductive, but new female artists including Lady Gaga and Ke$sha with raunchy lyrics like “I want to ride your disco stick,” are apparently striking an erotic chord with women. 

Forbes also spotlighted Minaj’s video for Super Bass loaded with poolside male eye candy. The group’s CD went quadruple platinum in May, having sold more than 4 million digital copies, launching Minaj as the first female on Forbes’ 2011 Hip Hop Cash Kings list.

Of course fantasy always plays well to women. The article said that hotels have caught wind of the trend pointing to a $2,000 a night stay in Hotel Max’s BDSM room — booked solid for the next month.

Women are also looking to improve their sex drive giving pharmaceuticals a boost, according to the New York Times. Forbes said “Companies have poured millions of dollars into the quest of the ‘female Viagra,’ but haven’t yet managed to be approved by the FDA. The solutions that companies are offering aren’t the most legitimate (the line between burning and tingling — pain and pleasure? — still seems unclear in the case of a cream mentioned by the Times article), but they are meeting a demand.”

Orgasm Inc. director Liz Canner told Fobes that when “big discoveries” are made, she believes millions or billions of dollars are going to be made.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Bree Mills Unpacks Power, Pain and Family Ties in New Pure Taboo Film

Bell is shooting a scene for “The Secrets We Share,” a new feature from Pure Taboo and Adult Time — and moments like this remind the crew that they are not out to make just another adult movie.

The Male Rose Names Emma Rose Brand Ambassador

Pleasure brand Male Rose has named multi-XMAs winner Emma Rose as its newest brand ambassador.

Cubbi Thompson Stars in Latest From Brazzers

Cubbi Thompson stars with Keiran Lee in the latest release from Brazzers, titled "Slippery Business."

Pineapple Support Taps Char Borley as Brand Ambassador

Pineapple Support has named Char Borley as its newest brand ambassador.

Kiiroo Debuts 'PowerShot' Stroker

Kiiroo has introduced its PowerShot dual-motor, app-controllable stroker.

Adult Time Drops Bree Mills' 'Hard Stop Reunion' Documentary, New Scene

Adult Time has released a documentary feature on the recent Bree Mills-helmed drama “Hard Stop” as well as a new cast orgy scene, titled “Hard Stop Reunion Orgy.”

Gal Ritchie Performs Her 1st Anal for Brazzers

Gal Ritchie performs her first anal scene alongside Ricky Johnson in the latest Brazzers release, titled “Say Hello to My Little Arsehole.”

Holiday Products, Sweetums Sign Distro Deal

Holiday Products has signed a distribution deal with wellness brand Sweetums.

Michigan Legislators Propose Online Porn Ban

Michigan lawmakers have introduced a bill that would make it illegal to distribute pornography via the internet in the state.

Florida AG Sues Aylo, Segpay Over State AV Law

Florida Attorney General James Uthmeier filed lawsuits against Aylo and Segpay on Monday with the 12th Judicial Circuit Court of Florida for noncompliance with HB3, the state's age verification law.

Show More