Tantus Partners With Williams Trading on Incentive Program

LOS ANGELES — Tantus, Inc., a leading manufacturer of premium silicone adult toys, has expanded its in-store sales incentive program in a unique partnership with Williams Trading.

"Sell the Sensation" has long been available to Tantus customers at the retail store level, but this collaboration marks the first time the program has been offered through a distributor.

"The most powerful thing we can do as a manufacturer is to get our toys into the hands of retail sales personnel, because they are the ones who are making recommendations to customers," said Aaron Warburton, channel sales manager at Tantus. "'Sell the Sensation' has been proven to boost sales in participating retail stores, and we look forward to seeing how it helps Williams Trading's customers increase their sales as well."

The program offers points toward free Tantus products for store personnel who sell Tantus products to their customers. Retail stores track individual sales, and Tantus provides the product when points are redeemed.

"This is a great way to incentivize the Tantus product and to introduce anyone who hasn't tried a Tantus item to the world of top-quality silicone," said Rich Pyne of Williams Trading.

All Tantus Toys are made from Tantus' own unique blend of Ultra-Premium Silicone. The quality of Tantus silicone makes all Tantus Toys hypoallergenic, non-toxic, phthalate free, heavy metal free, odorless, boilable, bleachable and dishwasher safe.

"A toy from Tantus is meant to be used and with minimal care Tantus Toys can last a lifetime," the copmany said.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More