Tantus Partners With Williams Trading on Incentive Program

LOS ANGELES — Tantus, Inc., a leading manufacturer of premium silicone adult toys, has expanded its in-store sales incentive program in a unique partnership with Williams Trading.

"Sell the Sensation" has long been available to Tantus customers at the retail store level, but this collaboration marks the first time the program has been offered through a distributor.

"The most powerful thing we can do as a manufacturer is to get our toys into the hands of retail sales personnel, because they are the ones who are making recommendations to customers," said Aaron Warburton, channel sales manager at Tantus. "'Sell the Sensation' has been proven to boost sales in participating retail stores, and we look forward to seeing how it helps Williams Trading's customers increase their sales as well."

The program offers points toward free Tantus products for store personnel who sell Tantus products to their customers. Retail stores track individual sales, and Tantus provides the product when points are redeemed.

"This is a great way to incentivize the Tantus product and to introduce anyone who hasn't tried a Tantus item to the world of top-quality silicone," said Rich Pyne of Williams Trading.

All Tantus Toys are made from Tantus' own unique blend of Ultra-Premium Silicone. The quality of Tantus silicone makes all Tantus Toys hypoallergenic, non-toxic, phthalate free, heavy metal free, odorless, boilable, bleachable and dishwasher safe.

"A toy from Tantus is meant to be used and with minimal care Tantus Toys can last a lifetime," the copmany said.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Ghettoff Founder Nefertiti Mitchell Passes Away

Nefertiti "Neff" Mitchell, founder and CEO of adult retail store Ghettof, has passed away.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Orion Debuts 'Skull Masturbator' From Rebel Line

Orion Wholesale has released the Skull Masturbator from its Rebel collection.

Blush Launches 'UrSelf' Line

Blush has launched its UrSelf line of pleasure products.

Chalovelo Debuts 'MotoX1' Stroker

Pleasure brand Chalovelo has introduced its new MotoX1 Masturbator.

Dr. Carol Queen to Keynote 2026 XBIZ Expo Pleasure Products Trade Show

XBIZ is pleased to announce that Dr. Carol Queen, Good Vibrations staff sexologist, pleasure community historian, and curator of the Antique Vibrator Museum, will deliver the keynote address at the 2026 XBIZ Expo.

Orion Debuts 'Cuties' Vibrating Anal Plug Collection

Orion Wholesale has introduced its new Cuties Mini Butt Plug collection.

Lovehoney Group, Xgen Sign Licensing Agreement for 'Pleasure Air' Tech

Lovehoney Group has signed a licensing agreement with Xgen for the latter to use the former's patented Pleasure Air technology in its pleasure products.

Sportsheets Releases New Training Video for 'Indica' Collection

Sportsheets has released its latest training video, hosted by Brand Ambassador Rin Musick.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

Show More