ETO Award Winners Announced

BIRMINGHAM, England — The winners of the 2012 ETO Awards were announced during a ceremony this past weekend at the Crowne Plaza Hotel located just outside Birmingham.

Held in conjunction with the ETO Show, both events were attended by leading adult pleasure product manufacturers from around the globe. Organizers hailed the event a success, with exhibitors that included all of the U.K.’s major names along with leading European firms such as Shots Media and Mister B.

Full coverage of the event can be found in the July issue of ETO magazine.

Winners of the 2012 ETO Awards include:

PRODUCTS

Best Female Product: Studio Mascara Wand (Screaming O)

Best Male Product: Hand Solo (Rocks Off)

Best Consumable: ID Glide (ID Lubricants)

Best Product Packaging: Lel

Best Product Marketing: Fetish Fantasy Series (Pipedream)

Best New Product Range: Leaf (BSM Factory)

BRANDS

Best Film Brand: Harmony

Best Pleasure Brand: Rocks-Off

Most Innovative Brand: Fetish Fantasy Series

Best Consumable Brand: ID Lubricants

Best Erotic Books Brand: Xcite Books

Best Lingerie Brand: Seven Til’ Midnight

DISTRIBUTORS

Best R18 DVD Distributor: ABS Holdings

Best Pleasure Products Distributor: Planet Earth

Best Oversees Distributor: Orion

Best Gay Interest Distributor: Mister B

Best Lingerie Distributor: Kevco Wholesale

RETAIL & ONLINE

Best Retail Chain: Ann Summers

Best Individual Store: Nice 'n' Naughty (Brighton)

Most Innovative Retailer: Sh!

Best Online Retailer: Bondara.co.uk

Best Online Resource: Sextoysbuzz.com

SPECIAL AWARDS

Best Sales Team: ABS Holdings

Services to the Industry: Tim Hemming

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Sportsheets Releases New Training Video for 'Edge' Collection

Sportsheets has released its latest training video, hosted by Brand Ambassador Rin Musick, featuring the company's recently expanded Edge collection.

Magic Silk Debuts 'Satin Petals' Collection

Magic Silk has introduced its new Satin Petals line of lingerie.

Male Power Expands 'Soo Cumfy' Collection

Male Power has expanded its Soo Cumfy collection of men's underwear.

Paradise, Adam & Eve Partner for 'Illumination' Launch

Paradise Pleasure Products is partnering with Adam & Eve to launch the new Illumination Series vibrator line.

Passionate Playground Debuts Limited Edition 'Hawxboxx'

Passionate Playground has introduced its limited-edition Hawxboxx pleasure product cleaning and storage container.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

'Group C' to Debut 'Woodman Casting X' Board Game

Gaming company Group C will debut its new industry-themed board game, “Woodman Casting X — The Game,” later this year.

Hankey's Toys Unveils 'Peak' Prostate Dildo

Mr. Hankey's Toys has debuted the Peak, its new P-spot-targeting prostate dildo.

Kheper Releases 'Ride My Dick' Tickets

Kheper Games has debuted its new "Ride My Dick" sex act novelty coupons.

Show More