I-D Glide Wins 2 ETO Awards

NEWPORT BEACH, Calif. Westridge Laboratories, the makers of I-D Lubricants, announced that it won two awards at the Erotic Trade Only Awards held in Birmingham, U.K.

The awards were for Best Consumable Brand and Best Consumable, making this the seventh year I-D Glide has won this award.

“I-D continues to be the world’s best brand of lubricant and this award confirms that,” said Gregg Haskell, president of Westridge Labs. “We are honored to receive these awards, especially Best Consumable for the seventh year in a row, for our flagship water-based lubricant, I-D Glide.”

The ETO Awards, presented by Erotic Trade Only trade magazine, is the U.K.’s only trade show solely for adult products. The show, in its eighth year, highlights manufacturers and distributors from around the world.

Westridge Laboratories has been producing high quality lubricants since 1993.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

New Kickstarter Rules Ban Fundraising for Adult Content, Products

Crowdfunding platform Kickstarter has posted new “Mature Content” rules banning projects that involve adult content and sextech.

Full Circle Expands Enhancements Collection

Full Circle has expanded its collection of performance enhancers.

Screaming O Debuts New 'Rechargeable Rings' Collection

Screaming O has introduced its new collection of rechargeable, vibrating cock rings.

Orion Debuts 'Panthera Double' Dildo From 'Beastly Cocks' Line

Orion Wholesale has introduced the new Panthera Double dildo from its Beastly Cocks line.

Xgen Debuts 'Bare by Baci' Wellness Collection

Xgen Products has introduced its Bare by Baci line of wellness products.

COTR Renews Flagship Brand Domains

COTR, Inc. has renewed its multi-year domain leases for its flagship sexual wellness brands, b-Vibe, Le Wand, and The Cowgirl.

Orion Expands Cottelli 'Lingerie,' 'Party' Lines

Orion Wholesale has introduced three new pieces from its Cottelli Party line and one from its Lingerie collection.

Court of International Trade Rejects Trump 'Replacement' Tariffs

The U.S. Court of International Trade on Thursday ruled that President Trump’s 10% global tariff under the Trade Act of 1974, imposed after the Supreme Court invalidated the administration’s broad “Liberation Day” tariff regime, is illegal — but stopped short of a nationwide injunction against the tariff.

Blush Announces Executive Appointments

Blush has announced three new executive appointments across its organization.

Williams Trading Launches 2026 'Pride' Promo, Summer Catalog

Williams Trading has launched its 2026 Summer Pride promotion and catalog.

Show More