BMS Hires Sarah Mills for Marketing, Biz Development

ONTARIO — Sarah Mills has joined award-winning pleasure product and novelty company BMS Factory in the role of marketing and business development manager.

Sarah comes with a marketing background including promotional design, trade show design and setup, visual merchandising and the management of a marketing team. She also has 10 years of customer service experience, marketing and networking contacts.

“She is a really valuable addition to our company,” said Steve Bannister, president of BMS Factory. “She has a great personality and attention to detail that I think will resonate well with anyone she works with. I’m happy to have her on board.”

Mills will be in the lead position of working to generate sales in the U.S. market, the company said. She will also be assisting current U.S. customers in purchasing and marketing requests, as well as general enquiries.

“I’m looking forward to building relationships with my customers and the people I work with,” Mills said. “I used to sell hardware, and now I sell hardware that vibrates. How great is that?”

Mills can be reached for any North American inquiries by calling (800) 563-3664, ext. 225 or by email at sarahm@bmsenterprises.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

CalExotics Expands 'Pleasure Kits' Collection With 3 New Additions

CalExotics has introduced three additions to its Pleasure Kits line, each combining a range of pleasure products and accessories centered on varying levels of intensity.

Beisar Introduces New Anal Lubricant

Beisar has introduced its new anal lubricant, expanding its product line beyond pleasure products.

Adam & Eve, Lovehoney Group Partner for Custom Products

Adam & Eve and Lovehoney Group have partnered to introduce two custom editions of We-Vibe vibrators and an advent calendar sex kit.

Lovely Planet, Dorcel Expand Partnership

Lovely Planet, longtime manufacturer and distributor of the Dorcel Toys line, has expanded its partnership with the company to encompass Dorcel’s full range of pleasure products.

Arcwave Debuts 'Air' Male Stroker

Arcwave has introduced Air, the newest stroker from its Pleasure Air collection.

Sportsheets Introduces 11-Piece 'Amethyst' Collection From 'Sex & Mischief' Line

Sportsheets is accepting pre-orders for its new Amethyst collection of pleasure accessories from its Sex & Mischief line.

Haute Sugar to Make Industry Debut at XBIZ Expo

Haute Sugar, a new lifestyle brand that blends intimate wellness with fashion-inspired design, will make its industry debut at XBIZ Expo in Los Angeles this January.

Casey Murphy to Host Free Webinar for Indie Product Manufacturers

Industry marketing strategist and certified sex educator Casey Murphy is hosting a free live webinar for independent sexual wellness product manufacturers at 1 p.m. MT today.

Orion Debuts New Thrusting Bullet Vibe From 'Javida' Line

Orion Wholesale has introduced a thrusting bullet vibrator from its Javida collection.

Show More