Lisa Sumja Named Executive VP, Distribution of Pure Play Broadcasting

WOODLAND HILLS, Calif. — Pure Play Broadcasting has announced the hiring of Lisa Sumja as the executive vice president, distribution, where she will lead the company’s expansion in the U.S. and international broadcast markets.

Pure Play Broadcasting has established itself as a high quality, niche-driven adult content provider since its launch in 2004. Coupled with her understanding of the adult business, Sumja’s proven sales record makes her a strong addition to the Pure Play Broadcasting team.

Sumja comes to Pure Play Broadcasting with an accomplished sales background and more than 20 years experience in the entertainment industry. Sumja spent the past nine years helming sales and marketing at Trans Digital Media, where she successfully launching eight VOD services, pushing TDM brands from broadcast market newcomers to established leaders.

“We are so pleased to be in a position to hire such a great find as Lisa,” said Pure Play Broadcasting CEO Richard Arnold. “It is my personal belief that she is the best, most knowledgeable sales executive in the field, bar none.”

"I am thrilled to be joining the team at Pure Play Broadcasting, and look forward to further expanding their strong performance and reputation in the U.S. and overseas markets,” Sumja said.

Lisa Sumja can be reached via e-mail at , or by phone at 323-549-0100.