XR Brands’s Wand Essentials Collection Receives ETO Award Nom

HUNTINGTON BEACH, Calif.  XR Brands has been noted for its Wand Essentials collection with a nomination for the U.K. trade organization Erotic Trade Only’s “Best Female Product” award.

This honor recognizes adult companies that design products with the female consumer in mind, which is what inspired the Wand Essentials brand.

Wand Essentials has changed the way retailers sell and shoppers use  traditional wand vibrators, turning a go-to sex toy into a versatile multi-purpose massager and sex tool, helping create a new product category revolving around many women’s favorite sex toy, the company said.

“We are honored that Erotic Trade Only has recognized Wand Essentials for its focus on the female user,” said Randy Alvstad,  XR Brands sales manager said. “XR Brands put much thought and care into creating this collection of sex toys and accessories, with special attention put on our customers who were quite vocal during the research and development process. That feedback helped shape what Wand Essentials is today. Thanks to everyone in the international adult retail industry who nominated us.”

The ETO Award are scheduled during the ETO Show, an adult industry trade show that brings together the international adult retail and manufacturing worlds to debut new products and do business together.

The ETO Show is scheduled June 24-25 at NEC Pavilion, National Exhibition Centre, Birmingham, U.K.

For product information click here.

For sales information, email Alvstad at randy@xrbands.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nobü Partners With JellyFilledGirls for 'Jëli' Vibrator

Pleasure brand Nobü has teamed up with creator duo JellyFilledGirls to release the Jëli vibrator.

Orion Debuts 'RC Inflatable Expander Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Inflatable Expander Plug with Vibration from its Anos line.

Icon Debuts New 'Mixers' Dildos

Icon Brands has introduced its new Mixers dildo collection.

Magic Silk Expands 'Exposed' Line With 'Blue Sky' Collection

Magic Silk has expanded its Exposed line of lingerie with the Blue Sky collection.

Male Power Debuts 'Fishnet 2.0' Collection

Male Power has introduced its new Fishnet 2.0 collection of men's underwear.

OTouch Announces '2nd Generation' Masturbators

OTouch has announced the launch of its second-generation strokers.

Orion Unveils New 'Kink Royal' Collection From 'Noir Handmade' Line

Orion Wholesale has introduced the Kink Royal collection from its Noir Handmade line.

Williams Trading Releases 2026 'Valentine's Day Essentials' Catalog

Williams Trading Co. has released its new 2026 Valentine’s Day Essentials catalog.

Le Wand 'Lick' Vibrator Featured in Wired Review

Le Wand's Lick three-in-one vibrator is featured in a new review on Wired.com.

We-Vibe Debuts 2 New Vibrating Cock Rings

We-Vibe has introduced its new Pivot 2 and Verge 2 vibrating cock rings.

Show More