XR Brands’s Wand Essentials Collection Receives ETO Award Nom

HUNTINGTON BEACH, Calif.  XR Brands has been noted for its Wand Essentials collection with a nomination for the U.K. trade organization Erotic Trade Only’s “Best Female Product” award.

This honor recognizes adult companies that design products with the female consumer in mind, which is what inspired the Wand Essentials brand.

Wand Essentials has changed the way retailers sell and shoppers use  traditional wand vibrators, turning a go-to sex toy into a versatile multi-purpose massager and sex tool, helping create a new product category revolving around many women’s favorite sex toy, the company said.

“We are honored that Erotic Trade Only has recognized Wand Essentials for its focus on the female user,” said Randy Alvstad,  XR Brands sales manager said. “XR Brands put much thought and care into creating this collection of sex toys and accessories, with special attention put on our customers who were quite vocal during the research and development process. That feedback helped shape what Wand Essentials is today. Thanks to everyone in the international adult retail industry who nominated us.”

The ETO Award are scheduled during the ETO Show, an adult industry trade show that brings together the international adult retail and manufacturing worlds to debut new products and do business together.

The ETO Show is scheduled June 24-25 at NEC Pavilion, National Exhibition Centre, Birmingham, U.K.

For product information click here.

For sales information, email Alvstad at randy@xrbands.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Brings Back 'Baby' Bullet Vibe Collection

Full Circle has re-released its Baby collection of three bullet vibrators.

Odin Debuts 'Besties' Dildo Collection

Odin Novelties has debuted its new Besties collection of silicone dildos.

Sustory Introduces 'Lennox' Vibrating Anal Beads

Pleasure brand Sustory has introduced Lennox, its new progressive vibrating anal bead system.

Odin Introduces 'Kink Mechs Turret' Sex Machine

Odin Novelties has debuted its new Kink Mechs Turret sex machine.

Hismith Introduces 'Max 200W' Sex Machine

Pleasure brand Hismith has debuted its new Max 200W sex machine.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new harness sets to its Bad Kitty collection of fetish accessories.

Liberator Introduces 'Luxe Faux-Fur' Throw Collection From 'Fascinator' Line

Liberator has introduced its Luxe Faux-Fur throw blanket collection as part of its Fascinator line.

XR Brands Debuts 'Jock Premium' Squirting Dildos Collection

XR Brands has introduced its Jock Premium collection of squirting, silicone dildos.

Kaotik Labs, Dildos Assorted Ink Distro Deal

Svakom’s male-focused sextech sister brand, Kaotik Labs, has signed a deal with Dildos Assorted (DA) for exclusive online distribution.

Calvista Now Shipping Tenga Products and 'Iroha' Line

Calvista has signed an Australian and New Zealand distribution deal for Tenga and its Iroha product line.

Show More