Playboy to Test Viral Impact of MySpace

NEW YORK — Playboy has published plenty of pictorials using the “Women of” theme, from the Women of Wal-Mart to the Girls of Reality TV, but the Women of MySpace pictorial, which debuts today as centerpiece of the June issue, might change the way the company markets itself online.

“This is a unique pictorial for Playboy because of the popularity of Playboy as social network,” Playboy Vice President of Public Relations Jay Jay Nesheim told XBIZ. “These girls have so many friends in their own networks, so it will be interesting to see how the viral nature of MySpace will affect the sales of this particular issue of the magazine.”

The pictorial features nine women selected from an online casting call. More than 600 women from around the country answered Playboy’s invitation earlier this year to pose for the issue.

Nesheim said the theme will extend to a multi-tiered project that includes a larger feature on Playboy.com with unpublished photos and video as well as the planned release of a DVD.

If the company sees a real impact on sales thanks to the viral aspect of MySpace, you might be seeing a whole lot more of the Playboy bunnies on the social networking site in the future.

Women featured in Playboy’s Women of MySpace pictorial include Jessica Difeo, Huntington Beach, Calif.; Heather Lutz, Reading, Pa.; Carrie Vaughn Huntington Beach; Brittany Fuchs, Annandale, Va.; Jeska Vardinski, Fullerton, Calif.; Chantal Alexandria, Los Angeles; Betty Lipstick, San Francisco; Ana Georgian, Chicago, Ill.; and Heather Lynn, Davenport, Iowa.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Ofcom: More Porn Providers Commit to Age Assurance Measures

A number of adult content providers operating in the U.K. have confirmed that they plan to introduce age checks in compliance with the Online Safety Act by the July 25 deadline, according to U.K. media regulator Ofcom.

Aylo Says It Will Comply With UK Age Assurance Requirements

Tech and media company Aylo, which owns various adult properties including Pornhub, YouPorn and Redtube, plans to introduce age assurance methods in the United Kingdom that satisfy government rules under the Online Safety Act, the company has announced.

Kyrgyzstan Parliament Approves Measure Outlawing Internet Porn

The Supreme Council of Kyrgyzstan on Wednesday passed legislation outlawing online adult content in the country.

Trial Set for Lawsuit by U Wisconsin Professor Fired Over Adult Content

A trial date of June 22, 2026, has been set for the civil lawsuit filed by veteran communications professor Joe Gow against the University of Wisconsin board of regents, which fired him for creating and appearing in adult content.

New UK Task Force Meets to Target Adult Content

The architect of an influential report that recommended banning adult content deemed “degrading, violent and misogynistic” has convened an “Independent Pornography Review task force” aimed at translating that report’s findings into action in the U.K.

11:11 Creations Launches Affiliate Program

11:11 Creations principal Alicia Silver has launched 11:11 Cash for creators and affiliates.

Pineapple Support, Pornhub to Host 'Self Love' Support Group

Pineapple Support and Pornhub are hosting a free online support group for performers to develop self-love.

Show More