Playboy Issues Loss Warning, Cites Poor TV Results

NEW YORK — Playboy Enterprises warned that its full-year earnings would fall far short of projections, citing a sagging TV business and losses for its flagship magazine.

While losses on the magazine front are nothing new, the drop-off in TV business had traders worried. Upon news of the warning, the stock price fell by 22 percent, down $1.89 to $10.92.

“Given the changing dynamics of the domestic TV business combined with the challenges in the publishing industry, it is clear that we need to realign our cost structure to perform satisfactorily in this new environment,” Playboy Chairman and CEO Christie Hefner said.

Hefner went on to say that the company expects “weakness in publishing and domestic TV” to continue. But by offering her predictions for how the company would rebound, she gave a hint at why the Bunny was being beaten on TV.

“We expect a number of positive developments in the second half including video-on-demand product launches,” Hefner said.

In other words, as viewers switch to VOD, they abandon Playboy, which lacks a serious VOD presence.

To compound frustrations for the company’s TV efforts, DirecTV recently dropped the Playboy-owned Spice HD.

While long-term solutions for the company lay in building its VOD presence, the immediate future holds belt-tightening measures.

According to Hefner, stockholders who have seen revenue fall by 1.7 percent to $82.1 million, can expect reductions in “all categories of discretionary spending.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nicole Nixon Stars in Latest From Immoral

Nicole Nixon stars with Matt Bird, Dean Van Damme, and "Porno Dan" Leal in a new three-part release from Immoral Productions.

Kiki Cali Toplines 'Pleasure Vixens 4' From BAM Visions

Kiki Cali headlines the fourth volume of "Pleasure Vixens," co-directed by multi-XMAs winner Mick Blue and Maestro Claudio, aka BAM Visions, from Evil Angel.

Brianna Coppage Makes Her WIFEY Debut

Creator Brianna Coppage stars with her husband Phillip and Jax Slayher in the latest release from Vixen Media Group studio imprint WIFEY.

Isa Bella, Selena Ivy Topline 'Lesbian Sex 28'

Isa Bella and Selena Ivy headline the latest release from Girlfriends Films, titled “Lesbian Sex 28.”

Catherine Knight Stars in Latest From Brazzers

Catherine Knight stars in the latest release from Brazzers, titled "GRWM (To Fuck)."

Elegant Angel Premieres Nicole Kitt Showcase 'Cats Eye'

Nicole Kitt gets the spotlight in a new four-part showcase release from Elegant Angel.

Private Releases 'The Love Hotel 2'

Private has released “The Love Hotel 2,” directed by Dave Menich.

Ember Fiera, Jesse Pony Headline 'TS Girls Do It Best' Sequel From TransSensual

Ember Fiera and Jesse Pony topline the sequel to “TS Girls Do It Best” from Mile High Media studio imprint TransSensual.

Khloe Kapri, Melissa Stratton Topline 'Lesbian Trainer 3' From Sweetheart Video

Khloe Kapri and Melissa Stratton headline the third volume of “Lesbian Trainer” from Mile High Media studio imprint Sweetheart Video.

Show More