XBIZ Promotes Sara Sazzman to Associate Publisher, Retail

LOS ANGELES — XBIZ is pleased to announce the promotion of Sara Sazzman to the position of Associate Publisher, Retail.

In her new role, Sazzman will oversee all of XBIZ’s cutting-edge adult retail media products, including industry-leading publications XBIZ Premiere and XBIZ Sensuals as well as the company's series of B2B retail events.

With more than 10 years of industry experience, in-depth knowledge and solidified relationships within the retail market, Sazzman has been instrumental in establishing the XBIZ brand as the go-to resource for the retail market since joining the company in 2009.

As Associate Publisher, Sazzman will be even more hands-on in fueling the continued success of the XBIZ brand within all facets of the retail market while creating new opportunities to boost and recognize the industry’s success.

“Sara Sazzman brings passion to her profession,” said Dan Miller, XBIZ Executive Managing Editor. “Sara goes above and beyond for her clients and she does it with a personal touch. Her unique knowledge of the retail marketplace is one of XBIZ’s greatest assets.”

XBIZ Associate Managing Editor Ariana Rodriguez says, “Sara’s dedication, pride and professionalism has been a great motivation for the team. Sara approaches every opportunity and challenge with honesty, responsiveness and a positive demeanor — I’m excited to see where her new role takes us.”

Through strategic international media-trades and increased outreach to retailers, Sazzman says she looks forward to further entrench herself in the dynamic adult retail industry and gaining an even closer perspective of the rapidly evolving business.

"While everyone aspires for rapid career growth, few individuals possess the drive, determination, commitment and most importantly, discipline required to realize it," said XBIZ President Alec Helmy. "Since joining the company, Sara has made countless contributions to the phenomenal growth of our company, helping to position XBIZ as the retail industry's top most relied upon and trusted media organization. It's with great pleasure that we announce Sara as our Associate Publisher for the retail market."

“XBIZ’s retail-focused products have seen expansive, refined growth over the last few years that has positioned XBIZ as the definitive source for the retail market,” Sazzman said. “I look forward to continuing to build the XBIZ brand while establishing new bonds and strengthening existing ones to continue to offer clients innovative products and services to keep the industry thriving.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Anna Claire Clouds Leads Dorcel's 'Fusion'

Reigning XMAs Female Performer of the Year Anna Claire Clouds headlines the latest release from Dorcel, titled “Fusion.”

Elise London Makes Her Elegant Angel Debut

Elise London has made her debut for Elegant Angel in a new release titled “Raunchy Redhead Anal.”

X3 All-Stars Party Heats Up Hollywood Thursday Night

The X3 All-Stars Party, sponsored by Adult Time and Fleshlight, will take place Thursday, Jan. 15, in Hollywood as the official kickoff to X3 Expo.

Naughty America Launches AR Video Format

Naughty America has launched "Shows," a new AR video format, on its Real Girls Now platform.

Alexis James Makes Her Kink.com Debut

Alexis James has made her Kink.com debut alongside Vince Karter in "Three Hole Domination."

Eris Jolie, Leah Hayes Front Latest From TransAngels

Eris Jolie and Leah Hayes star with Baxxx in the latest release from TransAngels, titled “Varsity Vixens.”

Olivia Del Rio Returns to Dorcel for 'PL4Y Vol. 2'

Olivia Del Rio stars in the new Dorcel title “PL4Y Vol. 2.”

Orion Debuts 'Rabbit With Thrust and G-Spot Stimulation' Vibe From Sweet Smile Line

Orion Wholesale has introduced the Rabbit Vibrator with Thrust Function and G-Spot Stimulation from its Sweet Smile line.

Glittering 2026 XBIZ Honors Celebrates Pleasure Industry

The 2026 XBIZ Honors, presented by Svakom and Kaotik Labs, lit up Avalon Hollywood on Sunday night, turning the iconic venue into a dazzling celebration of pleasure-industry excellence.

Eve Sweet Leads Dorcel's 'Couture No. 3'

Reigning Euro XMAs Female Performer of the Year Eve Sweet headlines the latest release from Dorcel, titled “Couture No. 3.”

Show More