XBIZ Promotes Sara Sazzman to Associate Publisher, Retail

LOS ANGELES — XBIZ is pleased to announce the promotion of Sara Sazzman to the position of Associate Publisher, Retail.

In her new role, Sazzman will oversee all of XBIZ’s cutting-edge adult retail media products, including industry-leading publications XBIZ Premiere and XBIZ Sensuals as well as the company's series of B2B retail events.

With more than 10 years of industry experience, in-depth knowledge and solidified relationships within the retail market, Sazzman has been instrumental in establishing the XBIZ brand as the go-to resource for the retail market since joining the company in 2009.

As Associate Publisher, Sazzman will be even more hands-on in fueling the continued success of the XBIZ brand within all facets of the retail market while creating new opportunities to boost and recognize the industry’s success.

“Sara Sazzman brings passion to her profession,” said Dan Miller, XBIZ Executive Managing Editor. “Sara goes above and beyond for her clients and she does it with a personal touch. Her unique knowledge of the retail marketplace is one of XBIZ’s greatest assets.”

XBIZ Associate Managing Editor Ariana Rodriguez says, “Sara’s dedication, pride and professionalism has been a great motivation for the team. Sara approaches every opportunity and challenge with honesty, responsiveness and a positive demeanor — I’m excited to see where her new role takes us.”

Through strategic international media-trades and increased outreach to retailers, Sazzman says she looks forward to further entrench herself in the dynamic adult retail industry and gaining an even closer perspective of the rapidly evolving business.

"While everyone aspires for rapid career growth, few individuals possess the drive, determination, commitment and most importantly, discipline required to realize it," said XBIZ President Alec Helmy. "Since joining the company, Sara has made countless contributions to the phenomenal growth of our company, helping to position XBIZ as the retail industry's top most relied upon and trusted media organization. It's with great pleasure that we announce Sara as our Associate Publisher for the retail market."

“XBIZ’s retail-focused products have seen expansive, refined growth over the last few years that has positioned XBIZ as the definitive source for the retail market,” Sazzman said. “I look forward to continuing to build the XBIZ brand while establishing new bonds and strengthening existing ones to continue to offer clients innovative products and services to keep the industry thriving.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Jadynn Stone, Karla Lane & Savannah Rae Star in Latest From Brazzers

Jadynn Stone, Karla Lane, and Savannah Rae star with Lil D in the latest release from Brazzers, titled "Lesbian Polycule Cheats With Cock."

Orion Expands 'Rebel' Line

Orion Wholesale introduced two new pleasure products from its Rebel collection.

Jessi Rae Named Vixen's 1st Brand Ambassador

Vixen Media Group (VMG) has named Jessi Rae its first-ever brand ambassador.

Kenna James Leads 4th Installment of 'Equilibrium'

Kenna James stars in the fourth installment of Vixen Media Group studio imprint Deeper’s fantasy feature “Equilibrium.”

Kate Dalia Headlines Latest Volume of 'Catfished' From Sweet Sinner

Kate Dalia toplines the sixth volume of “Catfished,” the latest release from Mile High Media studio imprint Sweet Sinner.

Orion Debuts 2 Rabbit Vibes From Sweet Smile Line

Orion Wholesale has introduced two new rabbit vibrators from its Sweet Smile line.

Sophia Locke Stars in 1st Episode of 'Mommy's Boy' Crossover

Reigning XMAs MILF Performer of the Year Sophia Lock stars with Elias Cash and Demi Hawks in the first installment of Adult Time “Mommy’s Boy” and “Mommy’s Girl” crossover event, titled “His Pro-Domme Stepmom.”

Amalia Davis Stars in Latest From HardX

Amalia Davis stars with Lucas Frost in the latest release from XEmpire studio brand HardX.

Lia Lin Stars in Latest From Brazzers

Lia Lin stars with Jordi El Nino Polla in the latest release from Brazzers, titled "Giving Her All She Can Handle."The scene opens with Lin and Polla flying to Europe to shoot together for the first time.

Odin Debuts 'Naughty Fan' Collection

Odin Novelties has introduced its Naughty Fan collection.

Show More