XBIZ Promotes Sara Sazzman to Associate Publisher, Retail

LOS ANGELES — XBIZ is pleased to announce the promotion of Sara Sazzman to the position of Associate Publisher, Retail.

In her new role, Sazzman will oversee all of XBIZ’s cutting-edge adult retail media products, including industry-leading publications XBIZ Premiere and XBIZ Sensuals as well as the company's series of B2B retail events.

With more than 10 years of industry experience, in-depth knowledge and solidified relationships within the retail market, Sazzman has been instrumental in establishing the XBIZ brand as the go-to resource for the retail market since joining the company in 2009.

As Associate Publisher, Sazzman will be even more hands-on in fueling the continued success of the XBIZ brand within all facets of the retail market while creating new opportunities to boost and recognize the industry’s success.

“Sara Sazzman brings passion to her profession,” said Dan Miller, XBIZ Executive Managing Editor. “Sara goes above and beyond for her clients and she does it with a personal touch. Her unique knowledge of the retail marketplace is one of XBIZ’s greatest assets.”

XBIZ Associate Managing Editor Ariana Rodriguez says, “Sara’s dedication, pride and professionalism has been a great motivation for the team. Sara approaches every opportunity and challenge with honesty, responsiveness and a positive demeanor — I’m excited to see where her new role takes us.”

Through strategic international media-trades and increased outreach to retailers, Sazzman says she looks forward to further entrench herself in the dynamic adult retail industry and gaining an even closer perspective of the rapidly evolving business.

"While everyone aspires for rapid career growth, few individuals possess the drive, determination, commitment and most importantly, discipline required to realize it," said XBIZ President Alec Helmy. "Since joining the company, Sara has made countless contributions to the phenomenal growth of our company, helping to position XBIZ as the retail industry's top most relied upon and trusted media organization. It's with great pleasure that we announce Sara as our Associate Publisher for the retail market."

“XBIZ’s retail-focused products have seen expansive, refined growth over the last few years that has positioned XBIZ as the definitive source for the retail market,” Sazzman said. “I look forward to continuing to build the XBIZ brand while establishing new bonds and strengthening existing ones to continue to offer clients innovative products and services to keep the industry thriving.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XR Brands Expands 'Creature Cuties' Clitoral Stimulator Collection

XR Brands has added three new products to its Creature Cuties line of unicorn-themed clitoral stimulators.

Juliana Marie Stars in Latest From New Sensations

Juliana Marie stars with Nathan Bronson and Robby Apples in the latest release from New Sensations.

Charlotte Stokely, Anissa Kate Front Latest From Girlsway

Two-time XMAs Girl/Girl Performer of the Year Charlotte Stokely stars with Anissa Kate in the latest release from Girlsway, titled "A Lucky Delay."

Elegant Angel Drops Cherry Kiss Showcase 'Cherry on Top'

Elegant Angel has released its new showcase of multi-XMAs winner Cherry Kiss, titled "Cherry on Top."

Orion Debuts 'Masturbator 12' From 'WYNE' Collection

Orion Wholesale has introduced the new Masturbator 12 from its What You Never Expected (WYNE) line.

XBIZ Expo Retail Trade Show Heads to L.A. LIVE Jan. 7-10

XBIZ Expo returns Jan. 7-10, 2027, at JW Marriott L.A. LIVE, where pleasure product manufacturers, distributors, retailers and other industry professionals will gather for four days of business, networking and entertainment.

Jennifer White Launches Official Site, Debuts 1st Release

Reigning XMAs Female Performer of the Year Jennifer White has launched her new website, JenniferWhite.com, and announced the first feature-length showcase from her new production company.

Beisar Introduces 'Pillar' Fantasy Vibrator

Beisar has debuted its new Pillar fantasy vibrating dildo.

Brandi Swan Performs 1st Anal in Her Evil Angel Debut

Brandi Swan performs her first anal scene in her Evil Angel debut alongside Mark Wood in "Anal & MILFY #2."

Audrey Bitoni Returns to New Sensations

Audrey Bitoni stars with Nathan Bronson in the latest release from New Sensations.

Show More