XBIZ Promotes Sara Sazzman to Associate Publisher, Retail

LOS ANGELES — XBIZ is pleased to announce the promotion of Sara Sazzman to the position of Associate Publisher, Retail.

In her new role, Sazzman will oversee all of XBIZ’s cutting-edge adult retail media products, including industry-leading publications XBIZ Premiere and XBIZ Sensuals as well as the company's series of B2B retail events.

With more than 10 years of industry experience, in-depth knowledge and solidified relationships within the retail market, Sazzman has been instrumental in establishing the XBIZ brand as the go-to resource for the retail market since joining the company in 2009.

As Associate Publisher, Sazzman will be even more hands-on in fueling the continued success of the XBIZ brand within all facets of the retail market while creating new opportunities to boost and recognize the industry’s success.

“Sara Sazzman brings passion to her profession,” said Dan Miller, XBIZ Executive Managing Editor. “Sara goes above and beyond for her clients and she does it with a personal touch. Her unique knowledge of the retail marketplace is one of XBIZ’s greatest assets.”

XBIZ Associate Managing Editor Ariana Rodriguez says, “Sara’s dedication, pride and professionalism has been a great motivation for the team. Sara approaches every opportunity and challenge with honesty, responsiveness and a positive demeanor — I’m excited to see where her new role takes us.”

Through strategic international media-trades and increased outreach to retailers, Sazzman says she looks forward to further entrench herself in the dynamic adult retail industry and gaining an even closer perspective of the rapidly evolving business.

"While everyone aspires for rapid career growth, few individuals possess the drive, determination, commitment and most importantly, discipline required to realize it," said XBIZ President Alec Helmy. "Since joining the company, Sara has made countless contributions to the phenomenal growth of our company, helping to position XBIZ as the retail industry's top most relied upon and trusted media organization. It's with great pleasure that we announce Sara as our Associate Publisher for the retail market."

“XBIZ’s retail-focused products have seen expansive, refined growth over the last few years that has positioned XBIZ as the definitive source for the retail market,” Sazzman said. “I look forward to continuing to build the XBIZ brand while establishing new bonds and strengthening existing ones to continue to offer clients innovative products and services to keep the industry thriving.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Male Power Debuts 'Peacocking' Collection

Male Power has introduced its new Peacocking collection of men's underwear.

A Look at the Trends Shaping Male Pleasure and Wellness

The male pleasure category was once defined by familiar products: non-powered sleeves and strokers, manual penis pumps, rings and a relatively small selection of prostate toys. Today, manufacturers draw inspiration from consumer electronics, sexual wellness, gaming, streaming content and app-driven interaction, while still relying on one of the category's oldest staples: the basic stroker.

Anissa Kate, Koda Monroe Front Latest From Brazzers

Anissa Kate and Koda Monroe star with Jimmy Bud in the latest release from Brazzers, titled "Messy Massage, Amazing Anal."

Lucy Mochi Stars in 2nd Installment of 'Thoughtless Wishes/ From Digital Playground

Lucy Mochi stars with Peter Fox in the second installment of "Thoughtless Wishes," the latest release from Digital Playground.

Private Drops Latest Volume of 'Four-Hand Massage'

Private has released the fourth volume of "Four-Hand Massage," directed by Raul Lora.

Yasmina Khan Makes Her WIFEY Debut

Yasmina Khan has made her debut for Vixen Media Group studio imprint WIFEY alongside her husband Brady Bud and reigning XMA Europe Male Performer of the Year Dimitri Shadow in the latest installment of the series "WIFEY Vacay."

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

Alexis Fawx Fronts Latest From Bellesa Plus

Multi-XMAs winner Alexis Fawx stars with Josh Rivers in the latest release from Bellesa Plus, titled "Show Me Yours, I’ll Show You Mine."

Amirah Adara Talks Roots, Ambition and the American Dream

Amirah Adara may be new to college football, but she's no stranger to scoring big. Fresh from attending her first Trojans game, the Budapest native shows off her newfound team spirit in a black USC tank top as she settles in at Sana’a Cafe in Los Angeles. It’s a taste of American life she’ll have more opportunities to enjoy with her work visa secured and a bevy of stateside projects ahead.

CalExotics Expands 'Pleasure Kits' Collection With 3 New Additions

CalExotics has introduced three additions to its Pleasure Kits line, each combining a range of pleasure products and accessories centered on varying levels of intensity.

Show More