SegPay Unveils New Brand Identity, Marketing Campaign

FORT LAUDERDALE, Fla. — SegPay, one of the leading providers of Internet payment processing services, on Wednesday unveiled its new brand identity including a contemporary logo and stylized "conversation bubble" icon.

SegPay’s traditional blue and silver color palette has been updated with a splash of orange and lime green. The new look is designed to visually convey SegPay’s fast, friendly approach to exceptional customer service and commitment to innovation.

SegPay said its new tagline — "You get paid before we do™" — sums up the company’s competitive advantage: "Being the only company in its category to offer segregated payments that ensure its clients get paid before SegPay does."

As part of its brand enhancement, SegPay has also launched a new website and client admin interface.

SegPay’s new admin interfaces offers clients:

  • Easy access to SegPay configurations for NATS, MPA3 and the CCBill cascade, making set up a breeze.
  • Enhanced usability, faster load time, and reporting with a desktop feel, developed using Microsoft’s Sliverlight technology.
  • Expanded access, allowing webmasters the ability to set up sub accounts and control user access.

Visit the all new SegPay at SegPay.com.

“We are very excited about our new brand identity and the message it sends to the marketplace,” said Cathy Beardsley, SegPay’s president and CEO. “We now look like we feel: energized and excited about the future and helping our clients grow their businesses.”

As part of its rebranding efforts, SegPay has launched an integrated marketing campaign that includes traditional print and digital advertising. SegPay’s new brand identity and supporting ad campaign was developed by Atlanta-based Creaxion, one of the nation’s leading marketing firms. 

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

France Reinstates Age Verification Rule for EU Sites

France’s highest court, the Council of State, on Tuesday reinstated age verification rules for EU-based sites under the country’s Security and Regulation of the Digital Space (SREN) law, ruling in favor of the French government and against Hammy Media.

Whisper Fans Joins Pineapple Support as Supporter-Level Sponsor

Whisper Fans has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Utherverse Launches 'Red Light Center' Virtual World

Virtual reality and metaverse technology company Utherverse has launched its new virtual world, RedLightCenter.io.

European Commission Approves AV Guidelines, Unveils Prototype App

The European Commission on Monday released its final, approved guidelines for protecting minors online under the EU’s Digital Services Act (DSA) and made public a “white label” age verification app intended to help sites and platforms comply with age verification rules under the DSA.

New Membership Site 'Sluts Corner' Launches

R18 Entertainment has launched a new membership site, SlutsCorner.com.

Roxie Rae Relaunches Site Through XSiteAbility

Roxie Rae has relaunched her site through XSiteAbility.

Federal Appeals Court Vacates FTC 'Click to Cancel' Rule Pending Review

The U.S. Court of Appeals for the 8th Circuit on Tuesday vacated the Federal Trade Commission’s “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions, pending further review.

FSC Drops Florida AV Lawsuit in Wake of SCOTUS Decision

A U.S. district court judge granted on Tuesday a motion by Free Speech Coalition to dismiss the trade association’s lawsuit over Florida’s age verification law, a case that had been on hold pending the Supreme Court’s recent ruling on the constitutionality of state AV laws.

Show More