SAN FRANCISCO — Ad network Reporo, Ltd, announced today the hiring of industry veteran Chi Lee to its ranks as its new vice president of North America.
Lee comes to Reporo with 14 years of online ad network experience and has spent the last five years in adult working for such notable companies as Black Label Ads, Madison Avenue and DatingGold.
Reporo said Lee is “A fixture in the industry and a familiar face at shows.”
“I'm absolutely thrilled to be joining such a smart and forward-thinking company” Lee said. “For Reporo mobile advertising isn't just a side business — it's their only business. From everything I've seen as an outside spectator before, to what I've learned since coming on board, Reporo is truly the best at what they do. Customers around the world feel the same about Reporo knowing that we are truly interested in bringing their business to the top of its potential in this ever growing medium.”
Lee will handle and manage the majority of the publisher and advertiser interaction for North America. Reporo has recently expanded from its U.K. office to create satellite offices around the globe in key areas such as Latin America, India, Japan, Manila and South Africa.
Reporo CEO Kieran O'Keefe said, “North American mobile adult usage is exploding and as a tech company at heart the U.S. is our mother ship. We are hoping to make four to five times more U.S. mobile adult traffic available to our advertisers this year and to help hundreds more online and mobile publishers monetize their mobile traffic. We are thrilled to have such an accomplished VP (and such a nice bloke) as Chi on board to spearhead this for us.”
Lee said, “These days are crucial for the future of mobile advertising in our industry and Reporo is leading the way."
He added, “We aren't content in following the pack or delivering so-so results. Instead we push ourselves every day to create innovative products and you will see the fruits of that effort being released out to the market over the next few weeks and months. I look forward to working alongside such a wonderful team of professionals in this respect. Reporo truly cares about everyone's success and it shows.”
Lee can be contacted directly at chi.lee@reporo.com.