Social Media Creates Buzz for the SHAFTA Awards

LONDON — SHAFTA Awards oganizers report that social media has been an important part of creating voter awareness and buzz for the event.

Because the SHAFTA Awards are a fan voted event, nominees have recognized how imperative it is to interact with the public. Stars have been alerting fans and friends to their nominations by Tweets, Facebook and blogging, while the official SHAFTA Awards social media spots are being utilized to their fullest extent, according to the organizers.

“The SHAFTAs represent the perfect event for social media as all nominees out post, out tweet and out blog each other in order to get the most from their fans," said Thomas Dennis, head of the web. "Include the promo video and it gives performers an excuse to post.” 

The first SHAFTA Awards promotional video can be found on Youtube. The video, which features British adult talent like Megan Coxxx, Syren Sexton, Jasmine Webb, Katie K, Paige Turnah and Tanya Tate, has already received thousands of views, organizers said.

The video is a parody of the Lynx deodorant ad, which is a massive hit in the U.K. There is also a naughty NSFW version of the SHAFTA promotional video, viewable on the website.

Twitter is also proving to be an important part of the 2012 SHAFTA campaign as nominees and fans have been using "#SHAFTA" to communicate about the upcoming awards. The official Television X twitter account, @TVXmole, has been retweeting all the posts creating a greater awareness of the event online.

To incite more interaction a Facebook group has been created specifically for the 2012 SHAFTA Awards.

There, fans are encouraged to discuss who they are voting for, why, and who they think will take home the golden award.

The official SHAFTA Awards group is found here.