The new digital platform, slated for a June launch, is the brainchild of Penthouse CEO Marc Bell and a clutch of investors who raised $48 million to launch Penthouse TV in hopes of grabbing market share in broadcast adult entertainment.
Penthouse TV will be offered in a variety of price packages, according to Penthouse, including video-on-demand, pay-per-view or subscription in hi-def or standard TV.
Bell said in September that his aim with Penthouse TV is to present consumers with an alternative to Playboy’s Spice network at a competitive price.
Production for Penthouse TV will originate in the new 50,000 square-foot studio the company recently acquired in Glendale, Calif.
The new cable venture will be helmed by Doug Lindquist, former vice president of Playboy’s TV group who will act as managing director of Penthouse International Television and Mobile Video Group.
Another recent Playboy recruit, James English, also will play a role in the new venture as president of Penthouse TV. English formerly was president of Playboy TV Networks Worldwide.
Earlier reports on the launch of Penthouse TV said the lineup would feature shows such as "Dr. Z’s Sex Tips," "Speed Swap," "Call the Shots," "Fresh" and "Stripper Confidential," and Penthouse-branded programs "Pet Confessions," "Penthouse Letters" and "Variations.”
Bell bought Penthouse out of bankruptcy protection in 2004 from former owner General Media Inc.