AdultDVDEmpire Launches Exclusive ZT Comp Line

WARRENDALE, Pa. — Online retailer AdultDVDEmpire.com is launching a line of exclusive Zero Tolerance compilation DVDs. Each DVD contains three hours of footage and 10 scenes selected by Adult DVD Empire’s editorial staff. To boost the exclusivity of the compilations, Adult DVD Empire also created custom box covers.

Although this is the first joint project between Zero Tolerance and Adult DVD Empire, the site has released similar comps from Devils Film and Elegant Angel.

“We choose the studios that are most popular with our customers,” marketing manager Courtney Arthur told XBIZ. “Our customers have really responded to them [the compilations]. We just launched the first three Zero Tolerance sets yesterday, and they already are on our bestsellers list.”

The theme-oriented comps sets, “All-Star Anal,” “All-Star Big Boobs” and “All-Star Cream Pies,” sell separately for $10.95 each or can be purchased as a bundle for $25.95. Arthur said the site’s editorial director chose to focus on those three genres based on sales.

Stars featured in the comps include Teagan Presley, Cytherea, Lauren Phoeniz, Brittney Skye, Dasha, Gauge and Monica Sweetheart.

“We are confident everyone will be thrilled with the scenes we have selected for these exclusive DVDs showcasing some of the best talent in the industry, in their wildest Zero Tolerance scenes,” product manager John Willard said.

Adult DVD Empire is supporting the comps with a strong marketing push on the site, including a promotional banner at the top of the site’s homepage and an entire page dedicated to the Zero Tolerance comps.

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