Avelli to Resume Canadian Distribution

BURLINGTON, Ontario — Avelli, Inc. announced that it has resumed exclusive Canadian distribution of its Lover’s Choice and Ophoria brands.

According to the company, the return to its roots was initiated in order to ensure quick turnaround time and excellence in customer service for its Canadian clients. Avelli previously worked with MJM as its Canadian distributor, while the Avelli U.S. division was being mobilized.

“We have been evaluating this move back to distribution in Canada and increasing our Canadian sales and service team,” Avelli CEO Randall Hughes said. “We are very grateful to MJM for their assistance in supporting our Canadian distribution while we transitioned into the US market. Now that Avelli is successfully ensconced in the U.S. market, it is time to get our Canadian distribution back to basics, as part of our global initiative to support our Lover’s Choice and Ophoria brands.”

According to Michelle Johanning, Avelli’s vice president of sales, “There are so many advantages to doing business directly with our Canadian retailers and partners and I look forward to working with each of them to ensure that we continue to enhance the passion and romance of everyday, loving couples. Our retailers and distribution partners understand their clients better than anyone and we intend to listen, understand and meet their needs in the intimate lifestyle arena.”

For more information, visit AvelliBrands.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 4 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced four new burgundy-colored styles from its Noir Handmade collection.

Dame Launches Crowdfunding Campaign for 'Hup' Vibrating Pillow

Dame has launched a crowdfunding campaign for Hup, its rideable, vibrating pillow, on Kickstarter.

Male Power Debuts 'Peacocking' Collection

Male Power has introduced its new Peacocking collection of men's underwear.

A Look at the Trends Shaping Male Pleasure and Wellness

The male pleasure category was once defined by familiar products: non-powered sleeves and strokers, manual penis pumps, rings and a relatively small selection of prostate toys. Today, manufacturers draw inspiration from consumer electronics, sexual wellness, gaming, streaming content and app-driven interaction, while still relying on one of the category's oldest staples: the basic stroker.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

CalExotics Expands 'Pleasure Kits' Collection With 3 New Additions

CalExotics has introduced three additions to its Pleasure Kits line, each combining a range of pleasure products and accessories centered on varying levels of intensity.

Beisar Introduces New Anal Lubricant

Beisar has introduced its new anal lubricant, expanding its product line beyond pleasure products.

Adam & Eve, Lovehoney Group Partner for Custom Products

Adam & Eve and Lovehoney Group have partnered to introduce two custom editions of We-Vibe vibrators and an advent calendar sex kit.

Lovely Planet, Dorcel Expand Partnership

Lovely Planet, longtime manufacturer and distributor of the Dorcel Toys line, has expanded its partnership with the company to encompass Dorcel’s full range of pleasure products.

Arcwave Debuts 'Air' Male Stroker

Arcwave has introduced Air, the newest stroker from its Pleasure Air collection.

Show More