Playboy will select a winner from among the entrants from the “Casting Call” competition to appear on “Night Calls” with Jesse Jane.
According to Playboy Entertainment Group publicist Matt Kalinowski, the show will be looking for hot, uninhibited girls.
“Obviously, if they’re applying to appear naked on TV with Jesse Jane, they’ll meet those standards,” Kalinowski told XBIZ.
For SugarDVD, the campaign isn’t so much about reaching current users, 20 percent of whom are females, but rather tapping into Playboy’s demographic.
“Partnering with Playboy is huge for us,” Jax, CEO of SugarDVD, told XBIZ. “They’re a really cool brand, and so it will be a great way for us to reach their audience and tell them about what we do.”
While the promotion should pay dividends for SugarDVD in terms of signing up new users, Playboy TV also sees potential in the venture.
“For us it’s a way to showcase the new ‘Night Calls,’” Kalinowski said. “The new format is much more interactive; we have a live audience and a lounge setting. Getting hot, young girls to come on and play with Jesse Jane will help us energize the audience.”
The promotion is open to U.S. women over the age of 18. To be selected, girls must submit three frontal nude shots and tell SugarDVD why they stand apart from the pack. The winner will receive a free trip to Los Angeles, lodging in a luxury hotel and spending cash.
According to Jax, the promotion is scheduled to run throughout the year, which means that as many as 15 women could be chosen to appear on the show.