New Frontier Signs With DirecTV

BOULDER — New Frontier Media, an adult content distributor, knows that sex sells, and this time the most recent buyer is DirecTV Group, which inked a non-exclusive, two-year deal to distribute content found on The Erotic Networks (TEN) and TenClips.

New Frontier’s content, which already is offered on Dish Network, will reach an additional 15.1 million DirecTV subscribers.

While the move sent New Frontier shares up 11 percent, industry analysts see the satellite companies that distribute adult content as the big winners.

“Adult content programming is incredibly commoditized,” Matthew Harrigan, an analyst at Denver-based Janco Partners, said. “The margin is incredibly low.”

Analysts who focus on the satellite/cable industry note that distributors like DirecTV see their highest profit margins on adult pay-per-view content. Unlike mainstream content distribution deals, where studios see about half of the revenue, adult content providers receive only five to 15 percent of the money viewers spend on content.

The decision to bring New Frontier on board probably has more to do with competition than content, according to analyst speculation.

“The cable operators and satellite providers have always been very good at making sure there were two adult companies on their systems so that they could claw at each other,” Harrigan said.

While Playboy will see increased competition from New Frontier on DirecTV, Harrigan doesn’t think Playboy will feel a huge downside.

According to Dennis McAlpine, president of McAlpine Associates, an independent research firm, the deal has been in the works since 2003, but wasn’t expected to be finished until the end of the year.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Violet Voss Fronts Latest From Mofos

Violet Voss stars in the latest scene from Mofos, titled “Pitching a Tent for Violet.”

Abigaiil Morris Stars in Latest From Brazzers

Abigaiil Morris stars in the latest release from Brazzers, titled “Caged And Cum-Hungry: Abigaiil's Blowbang.”

Dorcel Renews Clara Mia's Brand Ambassadorship

Dorcel has renewed performer/director Clara Mia’s contract as brand ambassador.

Ricky's Room Drops 2nd Installment of Baby Gemini Showcase

Ricky’s Room has released the second installment of its Baby Gemini showcase, titled "Two Deliveries to Gemini’s Room."

VR Bangers Names Armani Black 'Girl of the Month' for August

VR Bangers has crowned Armani Black as Girl of the Month for August.

Evil Angel Drops 'Aubrey Kate's Wet N Wild'

Evil Angel has released “‘Aubrey Kate’s Wet N Wild,” the new title from the director and performer.

Anastasia Shades Makes Her WIFEY Debut

Anastasia Shades stars with husband Jason and Isiah Maxwell in the latest release from Vixen Media Group studio imprint WIFEY.

Cailey Katts, Nyxi Leon Lead New Scene from Grooby

Cailey Katts and Nyxi Leon star in the latest release from Grooby Girls, titled “Pussy Love.”

Sienna Day Stars in Latest From Immoral

Sienna Day stars with Matt Bird, Dean Van Damme, and “Porno Dan" Leal in a new three-part release from Immoral Productions.

Show More