Penthouse Adds Another Ex-Playboy Exec

BOCA RATON, Fla. — Penthouse has made no bones about the fact that it is looking to step up competition with Playboy Enterprises in the pay-per-view broadcast TV arena. The company’s latest move is the hiring of Doug Lindquist, who most recently was a vice president of Playboy’s TV group, as managing director of Penthouse’s International Television and Mobile Video Group.

Lindquist will help to spearhead the summer 2006 launch of the Penthouse Broadcast Network, reporting to fellow former Playboy executive Mark Rudolf, hired earlier this year. The company also had previously hired Jim English, a former president of Playboy TV Networks Worldwide.

In 2005, Penthouse announced it had secured $48 million in private financing, of which about $11.5 million will be used to launch a branded broadcast network to compete directly with Playboy’s Spice PPV networks as well as New Frontier’s TEN network.

“Penthouse is soon to be a viable component and competitor in both the national and international broadcast markets, and I feel honored that I’ll be playing a role in the rebirth of the Penthouse brand,” Lindquist said.

CEO Marc H. Bell said the company will try to present consumers with an alternative to the Spice network with “different types of movies … at a competitive price,” adding that the core of the company’s strategy is to hire experienced executives for the relaunch of the brand and its new ventures, including PPV TV.

Of Lindquist’s hiring, Bell said, “With almost 30 years of experience under his belt, Doug is an authority on pay television. Our multimedia platforms are continually expanding, and with Doug’s knowledge and proficiency, we will further position ourselves in the marketplace.”

Bell said that he believes the company can expand the market for adult PPV programming and attract new customers through strategic marketing initiatives, including driving traffic to its broadcast properties from its magazines and websites.

Penthouse anticipates its branded products will be available in the next several years to 100 percent of the U.S. market as well as internationally. The company plans launches in Latin America, Europe and Asia once it gains a foothold domestically.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Siri Dahl and Friends to Host 2nd 'Corn Telethon'

Siri Dahl will host the second 12-hour "Corn Telethon" livestream with several of her friends from inside and outside the industry on Thursday, Sept. 4.

Lady Dee Stars in Latest From Immoral

Lady Dee stars with Paul Stalker and Charlie Dean in a new three-part release from Immoral Productions.

Adult Time Drops 'Busting Porn Myths Vol. 1' Informational Video

Adult Time has released the first volume of its new Performer Center series, “Busting Porn Myths.”

Octavia Red Stars in Final Episode of Bree Mills' 'Escape From Camp Conversion' From Adult Time

Octavia Red stars in the final episode of the Bree Mills-helmed thriller "Escape From Camp Conversion," from Adult Time studio brand Girlcore.

Octokuro Makes Her Vampired Debut

Octokuro has made her Vampired debut alongside Sata Jones in “Vampirella Unleashed.”

Natalia Starr Stars in Latest From New Sensations

Natalia Starr stars with Danny Mountain in the latest release from New Sensations.

Sabien DeMonia Drops Latest Evil Angel Directorial 'Depravation of Innocence'

Sabien DeMonia has dropped her latest directorial effort for Evil Angel, “Depravation of Innocence.”

Yhivi Makes Her Tushy Raw Debut

Yhivi has made her debut for Vixen Media Group (VMG) studio imprint Tushy Raw, alongside Dan Damage.

Cubbi Thompson Stars in Latest From Brazzers

Cubbi Thompson stars with Small Hands in the latest release from Brazzers, titled "She’s Good with Her Mouth."

Show More