Penthouse Adds Another Ex-Playboy Exec

BOCA RATON, Fla. — Penthouse has made no bones about the fact that it is looking to step up competition with Playboy Enterprises in the pay-per-view broadcast TV arena. The company’s latest move is the hiring of Doug Lindquist, who most recently was a vice president of Playboy’s TV group, as managing director of Penthouse’s International Television and Mobile Video Group.

Lindquist will help to spearhead the summer 2006 launch of the Penthouse Broadcast Network, reporting to fellow former Playboy executive Mark Rudolf, hired earlier this year. The company also had previously hired Jim English, a former president of Playboy TV Networks Worldwide.

In 2005, Penthouse announced it had secured $48 million in private financing, of which about $11.5 million will be used to launch a branded broadcast network to compete directly with Playboy’s Spice PPV networks as well as New Frontier’s TEN network.

“Penthouse is soon to be a viable component and competitor in both the national and international broadcast markets, and I feel honored that I’ll be playing a role in the rebirth of the Penthouse brand,” Lindquist said.

CEO Marc H. Bell said the company will try to present consumers with an alternative to the Spice network with “different types of movies … at a competitive price,” adding that the core of the company’s strategy is to hire experienced executives for the relaunch of the brand and its new ventures, including PPV TV.

Of Lindquist’s hiring, Bell said, “With almost 30 years of experience under his belt, Doug is an authority on pay television. Our multimedia platforms are continually expanding, and with Doug’s knowledge and proficiency, we will further position ourselves in the marketplace.”

Bell said that he believes the company can expand the market for adult PPV programming and attract new customers through strategic marketing initiatives, including driving traffic to its broadcast properties from its magazines and websites.

Penthouse anticipates its branded products will be available in the next several years to 100 percent of the U.S. market as well as internationally. The company plans launches in Latin America, Europe and Asia once it gains a foothold domestically.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nadia Jay Stars in Latest From Brazzers

Nadia Jay stars with Mick Blue in the latest release from Brazzers, titled "Fucking the Bath Voyeur."

Tommy Gunn Reflects on His Legendary Past as He Looks to the Future

Tommy Gunn is wearing an eyepatch. It’s not an homage to the classic "Pirates" porn parody franchise, in which Gunn takes on the Johnny Depp role. The eyepatch is a temporary measure to help him deal with a nerve palsy that came out of nowhere several years ago and affects his vision from time to time. Gunn needs his vision. As one of the adult industry’s longest-serving male stars, he still has plenty to look forward to.

Rocco Siffredi Directs New Rebel Rhyder Showcase

Evil Angel has released Rocco Siffredi’s Rebel Rhyder showcase title, "Rebel Meets Rebel."

Shalina Devine Toplines 'Thr3e #7' From Dorcel

Shalina Devine headlines the latest release from Dorcel, titled "Thr3e #7."

Chloe Amour Headlines 'Unfaithful Betrayal 3' From Bellesa Films

Chloe Amour toplines the third volume of “Unfaithful Betrayal” from Bellesa Films.

Misty Addams Makes Her WIFEY Debut

Misty Addams stars with husband Island Boy Brandon and 2024 XMA Europas Male Performer of the Year Christian Clay in the latest release from Vixen Media Group studio imprint WIFEY.

Pastelle Makes Her TransAngels Debut

Pastelle has made her TransAngels debut alongside Ali Rush in "Royal Sucksession."

A Day With Mike Quasar: Porn, Pets and Wit That Won't Quit

Mike Quasar has been working in the adult industry for 34 years. The noted veteran director admits to feeling a little astonished by this fact.

Kelly Holland's Industry Animal Rescue Charity Event 'Vice Is Nice' Returns Saturday

The 13th annual Vice Is Nice event, a long-standing adult industry fundraiser for Animal Rescue Alliance (TARA), will take place Saturday in Chatsworth.

Show More