LELO to 'Vigorously Defend' Against We-Vibe Legal Actions

STOCKHOLM — LELO company officials said Friday that it will contest Standard Innovation Corp.'s claims that it has violated intellectual property rights over marketing and distributing U-shaped "couple device" vibrators.

Ottawa-based Standard Innovation Corp., which sells We-Vibe products, has filed two actions relating to alleged infringement of U.S. Patent No. 7,931,605 — a lawsuit at federal court and a complaint with the U.S. International Trade Commission (USITC) seeking an order that would halt shipments of several LELO products into the U.S.

Standard Innovation's suit cited LELO's Manaha and Tiana couples massagers as examples.

In a statement to XBIZ on Friday, LELOi AB, the Swedish parent company to LELO brands, said it would "vigorously defend" against Standard Innovation's charges.

"LELOi AB will respond to this aggressive action by SIC and will protect its right and the rights of its valued retailers to market LELO’s high-quality, innovative products to customers in the U.S.," the company said. 

Standard Innovation seeks monetary damages and injunction from the suit filed at U.S. District Court in Houston. The USITC complaint, which seeks to block the products from retail shelves, names scores of top adult retailers as respondents.

Companies listed as respondents to the USITC complaint include Natural Contours Europe, Bushman Products, Evolved Novelties Inc., Nalpac Enterprises Ltd., Eldorado Trading Company Inc., Williams Trading Co. Inc., Honey's Place Inc., Lover's Lane & Co., Adam & Eve, Castle Megastore Group, Shamrock 51 Management Company Inc., Paris Intimates,  Drugstore.com, Peekay Inc., Lion's Den Adult, Fascinations, Deja vu and Toys in Babeland.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Inside the Impact of New AV Laws on Sex Toy Ecommerce

Over the past few years, age verification (AV) has gone from a niche policy discussion to a very real, very immediate concern for anyone operating in the adult space.

Report: Irish Justice Minister Seeks UK-Style Ban on 'Extreme' Content

Ireland’s justice minister plans to introduce legislation criminalizing possession and distribution of “extreme” pornography, according to a report by the Irish Independent.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released three new styles from its Svenjoyment undergarment line.

New Kickstarter Rules Ban Fundraising for Adult Content, Products

Crowdfunding platform Kickstarter has posted new “Mature Content” rules banning projects that involve adult content and sextech.

Full Circle Expands Enhancements Collection

Full Circle has expanded its collection of performance enhancers.

WebGroup Czech Republic Settles Florida AV Suit, Will Pay $1.2 Million

WebGroup Czech Republic (WGCZ), the parent company of XVideos, XNXX, BangBros and GirlsGoneWild, has settled a lawsuit filed by the state of Florida over those sites’ alleged failure to age-verify Florida users before allowing access to adult content.

Screaming O Debuts New 'Rechargeable Rings' Collection

Screaming O has introduced its new collection of rechargeable, vibrating cock rings.

Ofcom Investigates Two Sites Over Possible AV Violations

U.K. media regulator Ofcom on Wednesday launched investigations into two adult sites as part of its age assurance enforcement program under the Online Safety Act (OSA).

Orion Debuts 'Panthera Double' Dildo From 'Beastly Cocks' Line

Orion Wholesale has introduced the new Panthera Double dildo from its Beastly Cocks line.

Xgen Debuts 'Bare by Baci' Wellness Collection

Xgen Products has introduced its Bare by Baci line of wellness products.

Show More