LELO to 'Vigorously Defend' Against We-Vibe Legal Actions

STOCKHOLM — LELO company officials said Friday that it will contest Standard Innovation Corp.'s claims that it has violated intellectual property rights over marketing and distributing U-shaped "couple device" vibrators.

Ottawa-based Standard Innovation Corp., which sells We-Vibe products, has filed two actions relating to alleged infringement of U.S. Patent No. 7,931,605 — a lawsuit at federal court and a complaint with the U.S. International Trade Commission (USITC) seeking an order that would halt shipments of several LELO products into the U.S.

Standard Innovation's suit cited LELO's Manaha and Tiana couples massagers as examples.

In a statement to XBIZ on Friday, LELOi AB, the Swedish parent company to LELO brands, said it would "vigorously defend" against Standard Innovation's charges.

"LELOi AB will respond to this aggressive action by SIC and will protect its right and the rights of its valued retailers to market LELO’s high-quality, innovative products to customers in the U.S.," the company said. 

Standard Innovation seeks monetary damages and injunction from the suit filed at U.S. District Court in Houston. The USITC complaint, which seeks to block the products from retail shelves, names scores of top adult retailers as respondents.

Companies listed as respondents to the USITC complaint include Natural Contours Europe, Bushman Products, Evolved Novelties Inc., Nalpac Enterprises Ltd., Eldorado Trading Company Inc., Williams Trading Co. Inc., Honey's Place Inc., Lover's Lane & Co., Adam & Eve, Castle Megastore Group, Shamrock 51 Management Company Inc., Paris Intimates,  Drugstore.com, Peekay Inc., Lion's Den Adult, Fascinations, Deja vu and Toys in Babeland.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Ofcom: More Porn Providers Commit to Age Assurance Measures

A number of adult content providers operating in the U.K. have confirmed that they plan to introduce age checks in compliance with the Online Safety Act by the July 25 deadline, according to U.K. media regulator Ofcom.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

Show More