NVS Entertainment Acquires Pre-paid Card Retailer Pure Vanilla

NEW YORK — NVS Entertainment has announced the acquisition of Pure Vanilla Exchange in a reverse merger transaction. NVS plans to change its name to PVE eventually, but for the present, the company will operate PVE as a wholly owned subsidiary.

PVE offers consumers concerned about privacy an anonymous payment option for purchasing and viewing adult material. Users can buy PVE cards at retail establishments and use it on the PVE website, which features content from a variety of major adult content producers.

"We believe our products address the major issues facing both merchants and consumers regarding payment issues in the adult online industry, primarily solution privacy, anonymity and identity theft,” Florian Schuhbauer, acting CEO for PVE, said. “Our technology protects consumers while delivering a low-cost cash management tool for merchants."

The merger should help PVE raise both cash and its public profile.

"We have had overwhelming acceptance by the adult industry for our unique proprietary payment systems and have forged relationships with key industry players,” Schuhbauer said. “With this transition from private to public entity, we are seeking to raise the awareness of PVE among investors as well as consumers as we roll out our unique suite of payment services.”

Starting in May, the company plans to make cards available to consumers nationwide at several hundred thousand retail locations. PVE hopes to make the cards available worldwide in the near future.

To finance the reverse merger transaction, NVS issued 42,274,536 shares to acquire 100 percent of PVE's stock. As a result of the transaction, the former stockholders of PVE will own approximately 80 percent of the combined entity.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Girthmasterr Delivers in Latest Brazzers Release

Studio exclusives Girthmasterr and Kayley Gunner star in the latest release from Brazzers, "Postmaster Girth."

Eva Nyx Stars in Latest From New Sensations

Eva Nyx stars with Danny Mountain in the latest release from New Sensations.

Kitana Montana Makes Directorial Debut With New DVD Release

Kitana Montana has made her directorial debut with her new DVD release, “Goddess Cuckold.”

Jason Luv on Balancing Stardom, Strength and Self-Mastery

For Jason Luv, it all started with being in the right place at the right time. “Vixen Media Group was looking for new male talent,” he recalls. “They found me from a previous modeling shoot and reached out. That’s where my career began.”

Nata Gold, Zazie Skymm Star in Latest From MixedX

Nata Gold and Zazie Skymm star in the latest release from MixedX, titled “Love Me or Hate Me.”

Zariah Aura, Emma Rosie Front Latest From TransAngels

Zariah Aura and Emma Rosie star in the latest release from TransAngels, titled “Trick or Treating Ourselves.”

Krystal Sparks Stars in Latest Release From TeamSkeet

Krystal Sparks stars with Joshua Lewis in the latest scene from TeamSkeet’s “Freeuse” series, titled “Suck My Cock, Stepmom! Captain’s Orders!”

Frenchy Makes Her WIFEY Debut

Frenchy stars with her husband Bruce in a gangbang release from Vixen Media Group studio imprint WIFEY.

Gia Derza Toplines Bryan Gozzling's 'Hookup Hotshot: Internet Sex Addicts Volume 4'

Gia Derza headlines director Bryan Gozzling’s “Hookup Hotshot: Internet Sex Addicts Volume 4” from Evil Angel.

XBIZ 2026 to Debut 'New Talent Go-See' Special Event

XBIZ 2026, North America’s premier adult industry conference, will debut a special event designed to help new talent jump-start their careers: the New Talent Go-See.

Show More