NEW YORK — Pink Lipstick Lingerie has launched as a new division of intimate apparel manufacturer International Intimates.
Pink Lipstick is a collection of sexy lingerie, party wear, risqué exotic wear and club wear designed for “the girl who lives for the night, every night” with styles that are bold, sexy, tight and daring, the company said.
“The debut collection consists of 44 hot styles, ranging from barely-there mini dresses, to risqué lingerie, to sexy stockings,” Pink Lipstick Lingerie Creative Director Wilson Kello said.
Attendees of the International Lingerie Show in Las Vegas received a sneak peek of Pink Lipstick Lingerie, however the full club wear line officially launches in spring.
“The upcoming club wear line completes Pink Lipstick's mission to offer a full spectrum of ultra-sexy party wear, and will consist of 30-plus daring, skin-tight, glittery pieces specifically designed to be worn while dancing on VIP tables at 4 a.m.,” Kello told XBIZ.
In addition to the new collection’s launch, its dedicated website PinkLipstickLingerie.com is currently accepting entries into Pink Lipstick’s 2012 Model Search.
“The Pink Lipstick model search is looking for a girl who represents the Pink Lipstick lifestyle — a confident, wild, drop-dead gorgeous girl who lives to party and parties to live,” Kello said. “In spring 2012 we'll choose the 10 top contestants and let our fans vote for the top girl on Facebook. The winner will get a round-trip flight and paid accommodations for an on-location Pink Lipstick photo shoot, and a bonus $1,000 worth of Pink Lipstick Lingerie.”
In spring, Pink Lipstick also begins its national marketing rollout, which will include events that will be posted on the company’s website.
“Aside from advertising and trade shows, we'll have club promotions, fashion shows and in-store model appearances at key retailers,” Kello said. “Be on the lookout — we'll start posting our events schedule in January 2012.”
For more information, call (212) 213-4848, or email info@pinklipsticklingerie.com.
