purePASSIONATE Snags XBIZ Retail Store of the Year Award Nom

Lyla Katz

OAKLAND, Calif. — purePASSIONATE has been nominated as Retail Store of the Year at the 2012 XBIZ Awards.

"We are honored to be nominated," said Ryan Wuest, executive vice president of marketing for purePASSIONATE.

"It gives us the incentive to think up of more marketing programs in the coming months and years for the benefit of our customers and the industry. We have some ground breaking marketing plans coming in 2012 that will shock the industry, things that no one has seen before and we are looking forward to continued massive growth in the New Year."

The company said it is focused on providing the best products, brands, customer service and prices.

As an online store for adult products, purePASSIONATE took a unique approach in enticing customers by letting them take part in a growing industry, according to Wuest.

Earlier this year, the company launched three programs which gave loyal customers the opportunity to become partners in the company’s success.

The company's Store Program made it possible for would-be entrepreneurs to set up their own online stores, with purePASSIONATE providing its expertise.

The pureBlogger program allows customers with a passion for writing an outlet for their creativity. The company said they can share stories and have a chance to make extra money on the side.

Another way for customers to have a side business is to take part in the Affiliate Program. As an affiliate who brings in new business, purePASSIONATE 's clients can earn up to 20 percent in commissions.

The 2012 XBIZ Awards show, presented by MyFreeCams.com, is scheduled to take place Jan. 10.

For the latest XBIZ Awards news announcements, follow @xbizawards.