Vodafone Australia Puts 3G Mobile Porn on Hold

SYDNEY, Australia — Vodafone Australia has put its plan for 3G mobile porn on hold while it works out the bugs for restricting content.

But the carrier said it still is expecting to roll out some “access controlled” services by the end of the year.

Vodafone offers some adult content in Europe and is expected to begin offering similar services to adult subscribers in Australia in October or November. Under Australian regulations written into law in July, Vodafone could offer services rated up to R18+.

The glitch, according to a report, is because of internal conflict at Vodafone Australia over marketing strategies and not because of technical problems.

Sun Microsystems is the key systems integrator for the project, but Vodafone Australia had not signed any content suppliers.

Australian mobile carriers have, for the most part, shied away from adult content. But one exception is Hong Kong’s Hutchison Whampoa Ltd., which has embraced porn.

Hutchison offers Playboy-branded and Asian Fantasy 3G material, as well as The Promise adult venue listing service.

The Australian Communications and Media Authority ban carriers from offering X-rated or unclassified material and set conditions for the delivery of content rated either M15+ or R18+.

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