“The website has evolved from being a mere information source into a useful sales tool for retailers,” Topco CEO Scott Tucker told XBiz. “We hope to continue to add tools for our clientele as time passes.”
Anyone looking to promote Topco products can download print-quality product images and descriptions, sales slicks, print ads, promotional videos and web banners.
Downloads are available in packages — for example, a webmaster can choose to download the entire Topco product image catalog, images of the newest products only, or a particular line, such as the Grrl Toyz or Penthouse brands. Banners are available for all Topco brands in variety of sizes and configurations.
Tucker said the revamped site is the first step in the company’s effort to offer more support to anyone using and selling the Topco brand.
“This site is only part of our current campaign to promote brand awareness and work hand in hand with our distributors,” he said. “We’re hoping our increased presence in the industry will be a phenomenal support for our retailers.”
Topco also will be exhibiting at the International Lingerie Show in Las Vegas on April 3-5. The company will not be selling products directly at the show but will instead be focused on educating its existing retailers and distributors.
In addition to introducing its new Home Party Planning Kits and touting advances in its Cyberskin technology, Topco representatives will be meeting with distributors to demonstrate samples and offer sales tips.
